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Merchant Marketing Resources
Ready to start marketing Truemed to your customers? Learn about some best practices and access resources to help you easily implement.
Begin Here
2 articles
Website Optimization
Find guides to create an HSA/FSA landing page, banner, and other tools to set your business up for success with Truemed.
10 articles
Email Marketing
Unlock the full potential of offering HSA/FSA payment options by using email to drive awareness and engagement throughout the buyer's journey.
14 articles
Paid Ads, Social Media, and Additional Channels
Drive more revenue by using the same HSA/FSA ad strategies that are delivering impressive returns for Truemed's top partners.
3 articles
Marketing HSA/FSA Year-round
Seasonal messaging is critical for HSA/FSA because spending surges during key moments throughout the year—when motivation is high and customers are ready to use their pre-tax dollars.
16 articles
Resources
2 articles
Truemed Launch Toolkit
Optimization Checklist
Highlight Eligible Products with HSA/FSA Badges
HSA/FSA Landing Page
“HSA/FSA Eligible” Product Collections
Homepage Banner
FAQ Page Updates
Product Page Widget
Checkout Integration
Checkout Messaging for Subscription Products
Homepage Feature
Guide to Using HSA/FSA for Extension Ads
Abandoned Cart Campaigns
Winback Campaigns
New Subscriber / Welcome Flow
Re-engagement Campaigns
Browse Abandonment
Post-Purchase Flow
Product Education / How-To Emails
Loyalty / Rewards Program Emails
Reactivation Email
Subscription Renewal or Refill Reminders
Email Headers & Footers
Launch Email
Steady State Emails
Combo Email Templates: Stack HSA/FSA Savings with Any Promotion
Paid Ads: Unlocking Revenue Potential
Social Channels
Drive More HSA/FSA Sales with SMS
The Q4 Opportunity & Optimization Checklist
Seasonal Site Banners
HSA/FSA Blog Post
Seasonal Homepage Feature
Add “HSA/FSA Eligible” Filters or Badges to Your Products
Open Enrollment: Overview & Email Campaign Templates
BFCM Email Templates: Stack HSA/FSA Savings with Your Holiday Campaigns
FSA Expiration Email Templates: Drive Year-End Urgency with Truemed
New Year, New You Email Templates: Kick Off 2026 with HSA/FSA-Driven Campaigns
HSA/FSA Headers & Footers
Abandoned Cart Updates
HSA/FSA Ad Templates for BFCM and Year-End Promotions
Social Media Highlight Templates
Seasonal SMS Campaigns
Influencer Scripts
Watch Our Q4 Webinar: Maximize HSA/FSA Revenue This Q4
Compliant HSA/FSA Messaging
Media Kit