Re-engagement Campaigns
If a subscriber hasn’t opened or clicked in a while, a fresh message around savings through HSA/FSA benefits can reignite interest.
Sample Re-engagement Campaign Email Copy
One-Time Purchases:
Still thinking about it? You may be eligible to use your HSA or FSA to cover your next purchase, saving an average of 30%.*
Simply choose Truemed at checkout to get started.
*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures
Subscription Orders:
A reminder: your favorite products may be eligible for HSA/FSA reimbursement. That means you could get reimbursed with pre-tax dollars and save an average of 30%.*
Just complete your purchase, fill out the health survey in your order confirmation, and submit for reimbursement.
*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures
Compliance Reminder
Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.
Please include our compliance disclaimer on any HSA/FSA messaging:
Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures
If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at merchants@truemed.com.
Need more guidance on what you can say about HSA/FSA? Review the Compliant HSA/FSA Messaging Guide and remember to add our required disclaimer with any savings claims.
