Compliant HSA/FSA Messaging

Give your team plug‑and‑play, compliant language to market HSA/FSA payments through Truemed—without slowing down creative.

Do:

• Treat eligibility as conditional ("may be eligible," "if you qualify").

• Tie eligibility to specific products or narrow categories unless nearly all products qualify.

• Use precise terminology: practitioner / clinician / healthcare provider, clinical intake form / health survey / medical questionnaire, Letter of Medical Necessity (LMN).

• Place the disclaimer near the claim and make it readable:
  Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.

• When using savings, present as average of 30% and add the disclaimer.

Don’t:

• Promise approvals or imply certainty (no "guaranteed," "is eligible," "approved").

• Make blanket brand/category eligibility claims for mixed catalogs.

• Use vague wellness language as a basis for eligibility ("feel energized," "radiant").

• Call clinicians "our" or say "doctor" or "doctor’s note."

• Say Truemed is free or paid by someone else; use “included in the purchase price.”

Use

• Practitioner / clinician / healthcare provider

• Independent licensed practitioner (when helpful)

• Clinical intake form / health survey / medical questionnaire

• Letter of Medical Necessity (LMN)

• Qualified / eligible customers

Avoid

• "Doctor" / "doctor’s note"

• "Quick survey" (don’t diminish rigor)

• "Free with Truemed" (instead: The cost of Truemed’s services is included in your purchase price.)

Product‑level (preferred for mixed catalogs):

• HSA/FSA eligible with a Truemed LMN.

• This item may be HSA/FSA‑eligible when used to address a specific health condition.

Mixed category page:

• Some products may qualify for HSA/FSA with a Truemed LMN. Look for the Truemed logo on product pages.

Exception (all/nearly all products eligible):

• Our products are HSA/FSA eligible with a letter of medical necessity.

• [Brand] now accepts HSA/FSA for qualified customers.

Never say (for mixed catalogs):

• [Brand] is HSA/FSA approved.

• Use your HSA/FSA on our entire [Category].

What’s allowed:

• 30% average savings framing with disclaimer.

• Optional context: depending on tax bracket and state rules.

Copy patterns:

• 30% savings on average when you pay with HSA/FSA funds.*

• Truemed makes it simple for qualified customers to pay with HSA/FSA funds and save an average of 30%.

• Eligible customers save an average of 30% on top of Black Friday deals.

Avoid:

• Save up to 40%.

• Save 30% now!

• Unqualified "save an average of 30%" with no disclaimer.

Required disclaimer near the claim:
Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.

• Proximity: Put the disclaimer on the same screen/creative as the claim, or use an asterisk (*) and point to a clearly visible footer.

• Readability: Not tiny; contrast against background; in video, visible for 3–4 seconds minimum.

• Links: If in text, hyperlink to truemed.com/disclosures. In images/video, the URL text is sufficient.

Combined disclaimer (covers eligibility + savings):
Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.

Headlines

• You may be able to use HSA/FSA with Truemed

• Check HSA/FSA eligibility with Truemed

• HSA/FSA may be available for select items

Captions

• Use Truemed to see if your purchase qualifies for HSA/FSA. If eligible, pay with pre‑tax funds and save ~30% on average.

• Some products may qualify for HSA/FSA with a Truemed LMN. Check eligibility at checkout.

Add disclaimer (place near or in caption).

Headlines

• HSA/FSA eligible with a Truemed LMN

• [Product Name] may be HSA/FSA‑eligible

Captions

• This item may be HSA/FSA‑eligible when used for a specific health condition. Complete the health survey to see if you qualify.

Headlines

• 30% average savings when you qualify*

• Pay with HSA/FSA funds and save 30% on average

Captions

• Qualified customers can use HSA/FSA and save an average of 30% on eligible items. Check eligibility with Truemed.

Required: Add combined disclaimer.

• It’s open enrollment season: max out your HSA/FSA contribution to save an average of 30%.

• Planning your 2026 benefits? Qualified customers can pay with HSA/FSA.

• Qualify to use HSA/FSA funds on eligible products.

• Maximize your savings with HSA/FSA funds this BFCM if eligible.

• x% Off Sitewide + Save an average of 30% when you pay with HSA/FSA.

• Stack Your Savings: [Insert Sale] + HSA/FSA = Bigger Benefits*.

• Don’t let your FSA funds expire—shop eligible products today.

• Use it or lose it: FSA funds expire December 31.

• Save an average of 30% if eligible—use your FSA funds before they’re gone.

• New Year’s resolutions? Invest in your health goals and save an average of 30% with HSA/FSA if eligible.

• Replenished benefits? Shop eligible products with your HSA/FSA if eligible.

• Start the year strong—use HSA/FSA funds to save an average of 30%.

Always include the disclaimer near these statements.

Use these only when the disclaimer is visible on the same creative (or clearly asterisked to a footer):

• Save an average of 30% when you pay with HSA/FSA funds.

• Eligible customers save 30% on average with pre‑tax HSA/FSA dollars.

• Stack your savings: [Sale] + HSA/FSA = bigger benefits.

• Qualified customers can pay with HSA/FSA at checkout.

• [Brand/Product] may be HSA/FSA‑eligible with a Truemed LMN.

Required disclaimer:
Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.

1. Conditional language? (may / if you qualify / with LMN)

2. Savings framed as average with disclaimer? (~30% + combined disclaimer)

3. Scope correct? (product‑level for mixed catalogs; exception allowed only if nearly all products qualify)

4. Precise terminology? (practitioner, LMN, clinical intake form; no “doctor,” no “quick survey”)

5. No third‑party guarantees? (no outcome predictions)

6. Medical benefits over general wellness? (tie to treating/managing conditions)

7. No "free Truemed" language? (use “included in the purchase price”)

8. Disclaimer placement (near claim; readable; link if text)

• Can we say "[Brand] is HSA/FSA eligible"?
  Not for mixed catalogs. Use product‑specific or “some products may qualify.”

• Do we have to mention LMN?
  Yes, where practicable. Eligibility generally requires an LMN.

• Do we need the disclaimer if the claim is tiny?
  Yes—use proximity or an asterisk to a visible footer.

• Can we say how fast or how likely approval is?
  Avoid. Only use specific turnaround stats if you can substantiate for a large majority.

• How do we describe clinician review?
  An independent licensed practitioner will review your clinical intake form.

Want a pre‑flight review? Send assets to merchants@truemed.com before go‑live.