HSA/FSA Ad Templates for BFCM and Year-End Promotions

Leverage high-intent, pre-tax spending with targeted HSA/FSA ad campaigns during the most profitable times of the year: Black Friday/Cyber Monday and End-of-Year FSA Expiration. Below are ready-to-use ad templates and messaging examples to help you capture more revenue from eligible customers.

Why It Works:
Black Friday/Cyber Monday is peak season for deal-seeking shoppers, and the perfect moment to highlight that customers can stack your promo with an average 30% in pre-tax HSA/FSA savings.

Download Figma templates here.

Sample Headlines & CTAs (Holiday-Themed):

1. Stack Your Holiday Savings: Promo + HSA/FSA Savings*
   CTA: Shop Eligible Products
   Overlay Text: “Double down on savings this Black Friday with pre-tax funds”

2. Pre-Tax + Discounted!
   CTA: Shop Eligible Products
   Overlay Text: “Save even more this holiday season with HSA/FSA + [Your Promo]”*

3. Save Even More with HSA/FSA + [Your Holiday Deal]*
   CTA: Shop Now
   Overlay Text: “Holiday deals just got better with HSA/FSA savings”

4. Eligible Customers Save an Average of 30% on Top of Black Friday Deals*
   CTA: Learn More
   Overlay Text: “Use your pre-tax HSA/FSA dollars this BFCM”

5. Pay with HSA/FSA & Save More This Holiday Season*
   CTA: Shop Eligible Products
   Overlay Text: “Save an average of 30% when you pay with HSA/FSA funds”

Important: Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing, we may ask you to update or remove the asset.

Why It Works:
In 2023, 47% of FSA participants forfeited an average of $422—totaling $4.5 billion in unused benefits. Drive urgency by helping customers use their funds before they expire on December 31.

Download figma templates here.

Sample Headlines & CTAs:

1. Use Your FSA Before Dec 31
   CTA: Shop Eligible Products
   Overlay Text: “Don’t let your FSA dollars expire.*”

2. Your FSA Expires Soon
   CTA: Shop Now
   Overlay Text: “Time’s running out to use your benefits and save an average of 30%.*”

3. Qualify to Save an average of 30% Before Dec 31*
   CTA: Shop Now
   Overlay Text: “Use your pre-tax FSA dollars before they’re gone.”

4. Don’t Forfeit Your FSA Funds
   CTA: Shop Eligible Products
   Overlay Text: “Save an average of 30% with pre-tax HSA/FSA dollars.*”

5. FSA Funds Expire December 31
   CTA: Shop Eligible Products
   Overlay Text: “Spend smarter. Save more.*”

Important: Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing, we may ask you to update or remove the asset.

Why It Works:
As the calendar resets, so do HSA and FSA balances—giving eligible customers new purchasing power. Pair that with the cultural momentum of wellness resolutions, and January becomes a golden opportunity to drive high-intent, pre-tax purchases.

Use the sample messaging below to highlight both pre-tax savings (30% on average) and new-year health goals.

Download figma templates here.

Sample Headlines & CTAs:

1. Start the Year Strong with Pre-Tax Savings
   CTA: Shop Eligible Products
   Overlay Text: “New funds. New goals. Save an average of 30% with HSA/FSA dollars.”

2. New Year, Fresh Funds
   CTA: Shop Now
   Overlay Text: “HSA/FSA accounts just renewed—put them to work today.”

3. Use Your HSA/FSA to Invest in Your 2025 Health Goals
   CTA: Learn More
   Overlay Text: “Save an average of 30% on eligible wellness essentials with HSA/FSA.”

4. Prioritize Your Health This Year with Pre-Tax Savings
   CTA: Shop Eligible Products
   Overlay Text: “Kick off 2025 with smarter spending on your health when you use HSA/FSA funds.”

5. New Year, New You—Save with HSA/FSA
   CTA: Start Shopping
   Overlay Text: “Eligible customers save an average of 30%.”

Important: Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing, we may ask you to update or remove the asset.

Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.

Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at merchants@truemed.com.

Need more guidance on what you can say about HSA/FSA? Review the Compliant HSA/FSA Messaging Guide and remember to add our required disclaimer with any savings claims.