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BFCM Ads – 5 Templates & Copy ExamplesFSA Expiration Ads – 5 Templates & Copy ExamplesNew Year, New You” Ads – 5 Copy Examples
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HSA/FSA Ad Templates for BFCM and Year-End Promotions

Edited

Leverage high-intent, pre-tax spending with targeted HSA/FSA ad campaigns during the most profitable times of the year: Black Friday/Cyber Monday and End-of-Year FSA Expiration. Below are ready-to-use ad templates and messaging examples to help you capture more revenue from eligible customers.

BFCM Ads – 5 Templates & Copy Examples

Why It Works:
Black Friday/Cyber Monday is peak season for deal-seeking shoppers, and the perfect moment to highlight that customers can stack your promo with an average ~30% in pre-tax HSA/FSA savings.

Sample Headlines & CTAs (Holiday-Themed):

  1. Stack Your Holiday Savings: Promo + HSA/FSA Savings
    CTA: Shop Eligible Products
    Overlay Text: “Double down on savings this Black Friday with pre-tax funds”

  2. Pre-Tax + Discounted!
    CTA: Shop Eligible Products
    Overlay Text: “Save even more this holiday season with HSA/FSA + [Your Promo]”

  3. Save Even More with HSA/FSA + [Your Holiday Deal]
    CTA: Shop Now
    Overlay Text: “Holiday deals just got better with HSA/FSA savings”

  4. Eligible Customers Save ~30% on Top of Black Friday Deals
    CTA: Learn More
    Overlay Text: “Use your pre-tax HSA/FSA dollars this BFCM”

  5. Pay with HSA/FSA & Save More This Holiday Season
     CTA: Shop Eligible Products
    Overlay Text: “Save an average of ~30% when you pay with HSA/FSA funds”

FSA Expiration Ads – 5 Templates & Copy Examples

Why It Works:
In 2023, 47% of FSA participants forfeited an average of $422—totaling $4.5 billion in unused benefits. Drive urgency by helping customers use their funds before they expire on December 31.

Sample Headlines & CTAs:

  1. Use Your FSA Before Dec 31
     CTA: Shop Eligible Products
    Overlay Text: “Don’t let your FSA dollars expire.”

  2. Your FSA Expires Soon
     CTA: Shop Now
    Overlay Text: “Time’s running out to use your benefits and save ~30%.”

  3. Qualify to Save ~30% Before Dec 31
     CTA: Shop Now
    Overlay Text: “Use your pre-tax FSA dollars before they’re gone.”

  4. Don’t Forfeit Your FSA Funds
     CTA: Shop Eligible Products
    Overlay Text: “Save an average of ~30% with pre-tax HSA/FSA dollars.”

  5. FSA Funds Expire December 31
     CTA: Shop Eligible Products
    Overlay Text: “Spend smarter. Save more.”

New Year, New You” Ads – 5 Copy Examples

Why It Works:
As the calendar resets, so do HSA and FSA balances—giving eligible customers new purchasing power. Pair that with the cultural momentum of wellness resolutions, and January becomes a golden opportunity to drive high-intent, pre-tax purchases.

Use the sample messaging below to highlight both pre-tax savings (~30%) and new-year health goals.

Sample Headlines & CTAs:

  1. Start the Year Strong with Pre-Tax Savings
     CTA: Shop Eligible Products
    Overlay Text: “New funds. New goals. Save ~30% with HSA/FSA dollars.”

  2. New Year, Fresh Funds
     CTA: Shop Now
    Overlay Text: “HSA/FSA accounts just renewed—put them to work today.”

  3. Use Your HSA/FSA to Invest in Your 2025 Health Goals
     CTA: Learn More
    Overlay Text: “Save ~30% on eligible wellness essentials with HSA/FSA.”

  4. Prioritize Your Health This Year with Pre-Tax Savings
     CTA: Shop Eligible Products
    Overlay Text: “Kick off 2025 with smarter spending on your health when you use HSA/FSA funds.”

  5. New Year, New You—Save with HSA/FSA
     CTA: Start Shopping
    Overlay Text: “Eligible customers save an average of ~30%.”