Seasonal SMS Campaigns
Increase conversion across key moments with short, high-impact texts.
SMS is one of the fastest ways to drive action during seasonal spending opportunities. Pair it with your email, site, and social efforts to reinforce urgency and boost ROI.
Open Enrollment (Oct–Nov)
Educate customers while they choose 2026 benefits.
Message 1 (Mid October):
Choosing a health plan? Pick one with an HSA/FSA so you can save an average of 30%* on eligible wellness products next year. Learn how 👉 [link]
*Truemed is for qualified customers. Tax savings vary. Learn more at truemed.com/disclosures
Message 2 (Early November):
Open Enrollment = your shot to set up pre-tax savings for 2026. Choose an HSA/FSA plan + unlock 30% savings on average for eligible products*. Details 👉 [link]
*Truemed is for qualified customers. Tax savings vary. Learn more at truemed.com/disclosures
Black Friday / Cyber Monday
Double down on urgency—stack your sale + HSA/FSA.
Message 1 (BFCM Launch):
Black Friday is HERE 🎉 use HSA/FSA pre-tax dollars if eligible to save an average of 30%.* Shop now 👉 [link]
*Truemed is for qualified customers. Tax savings vary. Learn more at truemed.com/disclosures
Message 2 (Mid-Sale Reminder):
Still shopping? Your HSA/FSA dollars can boost savings—save an average of 30% on eligible items.*
*Truemed is for qualified customers. Tax savings vary. Learn more at truemed.com/disclosures
Message 3 (Abandoned Cart):
Forget something? Your cart may be HSA/FSA eligible. Use your pre-tax funds to save an average of 30% before our sale ends! [link]
*Truemed is for qualified customers. Tax savings vary. Learn more at truemed.com/disclosures
FSA Expiration (Dec 15–31)
Drive urgency to avoid forfeited funds.
Message 1 (Urgent Reminder):
Use it or lose it! Most FSA funds expire Dec 31. Shop eligible products + save an average of 30%* 👉 [link]
*Truemed is for qualified customers. Tax savings vary. Learn more at truemed.com/disclosures
Message 2 (Final Week Push):
Don’t lose your 2025 FSA dollars! Spend them on eligible [Brand] products* before 12/31. Act fast 👉 [link]
*Truemed is for qualified customers. Tax savings vary. Learn more at truemed.com/disclosures
Message 3 (Last Call):
Last chance! Most FSA funds expire soon. Avoid losing your balance—use it now on eligible items.* Shop Now [link]
Truemed is for qualified customers. Tax savings vary. Learn more at truemed.com/disclosures
Message 4 (Abandoned Cart):
You left something FSA-eligible in your cart 🛒 Use your funds before they expire Dec 31 + save an average of 30% with pre-tax dollars.* 👉 [link]]
*Truemed is for qualified customers. Tax savings vary. Learn more at truemed.com/disclosures
New Year, New You (January)
Motivate new habits with newly replenished funds.
Message 1 (Kickoff):
New year. New HSA/FSA funds. Start your 2026 health goals with pre-tax savings on eligible products.* Shop now 👉 [link]
*Truemed is for qualified customers. Tax savings vary. Learn more at truemed.com/disclosures
Message 2 (Resolution Reminder):
Got goals? Use your HSA/FSA to save an average of 30%* on eligible products. Fuel your 2026 reset 👉 [link]
*Truemed is for qualified customers. Tax savings vary. Learn more at truemed.com/disclosures
Message 3 (Fresh Funds):
Fresh start, fresh funds. HSA/FSA dollars just reset—put them toward your health today. Explore eligible products👉 [link]
*Truemed is for qualified customers. Tax savings vary. Learn more at truemed.com/disclosures
Top Performer Tip:
Add an “HSA/FSA Eligible” collection and use the collection as your CTA in SMS marketing. To enable an HSA/FSA eligibility filter on collection pages, follow our how-to guide.
Compliance Reminder
Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.
Please include our compliance disclaimer on any HSA/FSA messaging:
*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures
If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at merchants@truemed.com.
Need more guidance on what you can say about HSA/FSA? Review the Compliant HSA/FSA Messaging Guide and remember to add our required disclaimer with any savings claims.