Seasonal SMS Campaigns

Edited

Increase conversion across key moments with short, high-impact texts.

SMS is one of the fastest ways to drive action during seasonal spending opportunities. Pair it with your email, site, and social efforts to reinforce urgency and boost ROI.


Open Enrollment (Oct–Nov)

Educate customers while they choose 2026 benefits.

Message 1 (Mid October):
Choosing a health plan? Pick one with an HSA/FSA so you can save ~30% on eligible wellness products next year. Learn how 👉 [link]

Message 2 (Early November):
Open Enrollment = your shot to set up tax-free savings for 2026. Choose an HSA/FSA plan + unlock ~30% off health essentials. Details 👉 [link]

Message 3 (Final Reminder - Mid November):
Last chance to pick a plan with HSA/FSA benefits! Choose smart now, save ~30% pre-tax all next year on [Brand]. Ends soon 👉 [link]


Black Friday / Cyber Monday

Double down on urgency—stack your sale + HSA/FSA.

Message 1 (BFCM Launch):
Black Friday is HERE 🎉 Stack your savings: [X]% off sitewide + pay with HSA/FSA for ~30% more in pre-tax savings. Shop now 👉 [link]

Message 2 (Mid-Sale Reminder):
Still shopping? Your HSA/FSA dollars can boost your BFCM savings. Pre-tax = ~30% off eligible items on average. Hurry 👉 [link]

Message 3 (Abandoned Cart):
Forgot something? Your cart is HSA/FSA eligible. Use your pre-tax funds to save BIG before it ends! 🕒 [link]


FSA Expiration (Dec 15–31)

Drive urgency to avoid forfeited funds.

Message 1 (Urgent Reminder):
Use it or lose it! Most FSA funds expire Dec 31. Shop eligible products + save an average of ~30% pre-tax 👉 [link]

Message 2 (Final Week Push):
Don’t lose your 2025 FSA dollars! Spend them on eligible [Brand] products before 12/31. Act fast 👉 [link]

Message 3 (Last Call):
Last chance! FSA funds expire soon. Avoid losing your balance—use it now on eligible items. Shop Now [link

Message 4 (Abandoned Cart):

You left something FSA-eligible in your cart 🛒 Use your funds before they expire Dec 31 + save ~30% on average with pre-tax dollars👉 [link]]


New Year, New You (January)

Motivate new habits with newly replenished funds.

Message 1 (Kickoff):
New year. New HSA/FSA funds. Start your 2026 health goals with pre-tax savings on eligible products. Shop now 👉 [link]

Message 2 (Resolution Reminder):
Got goals? Use your HSA/FSA to save ~30% on health support that sticks. Fuel your 2026 reset 👉 [link]

Message 3 (Fresh Funds):
Fresh start, fresh funds. HSA/FSA dollars just reset—put them toward your health today. Explore what’s eligible 👉 [link]


Tips for Effective Seasonal SMS Campaigns

  • Keep messages under 160 characters for best delivery.

  • Send no more than 2–3 messages per moment to avoid fatigue.

  • Always confirm SMS compliance and opt-in status before sending.