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    • Add HSA/FSA Eligible Filters or Badges to Your Products
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  • Why This Matters
  • Where to Add Filters or Badges
  • How to add an HSA/FSA Eligible Filter
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Add HSA/FSA Eligible Filters or Badges to Your Products

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Making it easy for customers to find HSA/FSA-eligible products is one of the simplest ways to increase conversion rates and build trust. By adding clear tags, badges, or filters, you’re removing friction and guiding high-intent shoppers to the right products.

Why This Matters

Most shoppers don’t realize they can use their HSA/FSA funds for your products—until you show them.

Adding “HSA/FSA Eligible” language throughout your site helps:

  • ✅ Improve customer confidence

  • 🛒 Increase average order value

  • 🔍 Reduce browsing friction

  • 📈 Boost overall conversion rates

Where to Add Filters or Badges

1. Collection Pages
Create a dedicated collection page labeled “HSA/FSA Eligible” so customers can browse all eligible items in one place.

2. Product Filters
Add a filter in your navigation (or sidebar) that lets customers sort by eligibility. This is especially useful if your catalog is large or has mixed eligibility.

3. Product Badges or Labels
Display an “HSA/FSA Eligible” badge on the product thumbnail and/or product detail page (PDP). This draws immediate attention to qualifying items.

How to add an HSA/FSA Eligible Filter

Add an HSA/FSA eligible filter in under 10 minutes by following our guide, here.

Please reach out to us at merchants@truemed.com if you have any questions!

Real-World Results

Merchants who implement these changes often see:

  • Higher conversion rates

  • More confident, faster purchasing decisions

  • Increased cart sizes from HSA/FSA buyers

Even small UX improvements like these make a big difference in performance.