Seasonal Homepage Feature
Your homepage is one of the highest-impact places to highlight HSA/FSA eligibility—especially during key seasonal moments when customers are actively making benefit decisions or looking to spend pre-tax dollars. By updating your homepage feature block with timely, relevant messaging, you can drive awareness, increase conversion, and help your customers save an average of 30% using their HSA/FSA funds.
Below, you’ll find ready-to-use copy for four high-impact windows:
Open Enrollment (October & November)
Black Friday/Cyber Monday (BFCM)
FSA Expiration (December)
New Year, New You
Each section includes suggested headlines, body copy, and call-to-action (CTA) buttons that link directly to your HSA/FSA landing page or eligible product collection.
OPEN ENROLLMENT (Oct–Nov)
Headline Options:
Planning Your 2026 Benefits? Save with HSA/FSA
Get More from Your Benefits with HSA/FSA Savings
Open Enrollment Is Here—Sign Up For A Plan With An HSA/FSA
Body Copy:
Fid you know [your product category] may be HSA/FSA eligible? Choose a health benefits plan with an HSA or FSA, and save an average of 30%* on our products by using pre-tax dollars.
*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures. To see your estimated savings, checkout the TrueSavings Estimator.
CTA Options:
“Explore HSA/FSA Eligible Products” → [link to collection]
“How It Works” → [link to landing page]
BLACK FRIDAY / CYBER MONDAY (Nov)
Headline Options:
Stack Your Savings: BFCM + HSA/FSA
Yes, You Can Use HSA/FSA During Our Biggest Sale
Black Friday Savings + 30% Average Savings with HSA/FSA Pre-Tax Dollars?* Yes Please.
Body Copy:
Our biggest sale of the year just got even better. If you qualify, you can use HSA/FSA funds to shop and stack pre-tax savings (averaging 30%*) on top of site wide deals. This is your moment.
*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures. To see your estimated savings, checkout the TrueSavings Estimator.
CTA Options:
“Shop Eligible Products” → [link to collection]
“Learn More” → [link to landing page]
FSA EXPIRATION (Late Dec)
Headline Options:
Use It or Lose It: FSA Funds Expire Soon
Your FSA Deadline Is Almost Here
Last Call: Use Your FSA Before It’s Gone
Body Copy:
Don’t leave money on the table. Many FSA funds expire on December 31. Shop eligible products and save an average of 30% before time runs out.*
*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures. To see your estimated savings, checkout the TrueSavings Estimator.
CTA Options:
“Shop Eligible Products” → [link to collection]
“Learn More” → [link to landing page]
NEW YEAR, NEW YOU (Jan)
Headline Options:
Start the Year Strong—Use Your HSA/FSA
New Year, Fresh HSA/FSA Funds
Prioritize Your Health with Pre-Tax Dollars
Body Copy:
It’s a new year, and your benefits just reset. Invest in your health goals with pre-tax HSA/FSA funds. Most customers save an average of 30% when using HSA/FSA instead of regular payment methods.*
*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures. To see your estimated savings, checkout the TrueSavings Estimator.
CTA Options:
“Shop Eligible Products” → [link to collection]
“Learn More” → [link to landing page]
Compliance Reminder
Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.
Please include our compliance disclaimer on any HSA/FSA messaging:
*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.
If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at merchants@truemed.com.
Need more guidance on what you can say about HSA/FSA? Review the Compliant HSA/FSA Messaging Guide and remember to add our required disclaimer with any savings claims.
More Examples:
