Seasonal Homepage Feature

Your homepage is one of the highest-impact places to highlight HSA/FSA eligibility—especially during key seasonal moments when customers are actively making benefit decisions or looking to spend pre-tax dollars. By updating your homepage feature block with timely, relevant messaging, you can drive awareness, increase conversion, and help your customers save an average of ~30% using their HSA/FSA funds.

Below, you’ll find ready-to-use copy for four high-impact windows: 

• Open Enrollment (October & November)

• Black Friday/Cyber Monday (BFCM)

• FSA Expiration (December)

• New Year, New You

Each section includes suggested headlines, body copy, and call-to-action (CTA) buttons that link directly to your HSA/FSA landing page or eligible product collection.

Headline Options:

• Planning Your 2026 Benefits? Save with HSA/FSA

• Get More from Your Benefits with HSA/FSA Savings

• Open Enrollment Is Here—Sign Up For A Plan With An HSA/FSA
  

Body Copy:
Many customers don’t realize they can use their HSA/FSA funds to shop for [your product category]. Choose a health benefits plan with an HSA or FSA, and save an average of ~30% on our products by using pre-tax dollars.

CTA Options:

• “Explore HSA/FSA Eligible Products” → [link to collection]

• “How It Works” → [link to landing page]
  
  

Headline Options:

• Stack Your Savings: BFCM + HSA/FSA

• Yes, You Can Use HSA/FSA During Our Biggest Sale

• Black Friday Savings + 30% Pre-Tax Benefits? Yes Please.
  

Body Copy:
Our biggest sale of the year just got even better. If you qualify, you can use HSA/FSA funds to shop and stack pre-tax savings (averaging ~30%) on top of sitewide deals. This is your moment.

CTA Options:

• “Shop Eligible Products” → [link to collection]

• “Learn More” → [link to landing page]
  
  

Headline Options:

• Use It or Lose It: FSA Funds Expire Soon

• Your FSA Deadline Is Almost Here

• Last Call: Use Your FSA Before It’s Gone
  

Body Copy:
Don’t leave money on the table. Many FSA funds expire on December 31. Shop eligible[products and save an average of 30% before time runs out.

CTA Options:

• “Shop Eligible Products” → [link to collection]

• “Learn More” → [link to landing page]

Headline Options:

• Start the Year Strong—Use Your HSA/FSA

• New Year, Fresh HSA/FSA Funds

• Prioritize Your Health with Pre-Tax Dollars
  

Body Copy:
It’s a new year, and your benefits just reset. Invest in your health goals with pre-tax HSA/FSA funds. Most customers save an average of ~30% when using HSA/FSA instead of regular payment methods.

CTA Options:

• “Shop Eligible Products” → [link to collection]

“Learn More” → [link to landing page]