New Subscriber / Welcome Flow

Edited

How to Add HSA/FSA Messaging to Your Welcome Series

Your welcome email sets the tone for your brand experience. It’s the perfect opportunity to educate new subscribers on how they can save an average of 30% using pre-tax HSA/FSA dollars on eligible purchases.

Sample Welcome Email Copy

One-Time Purchases:

Welcome! Here’s something you might not know: many of our products are eligible for HSA/FSA spending. That means you can use pre-tax dollars to save an average of 30% on your order.

Just select Truemed at checkout, take a brief survey to confirm eligibility, and pay with your HSA or FSA card.

Subscription Orders:

Thanks for joining us! You may be eligible to save even more by using HSA/FSA funds. Many of our products qualify for reimbursement, allowing you to use pre-tax dollars and save an average of 30% on your purchase. After checkout, we’ll guide you through a brief health survey to obtain a Letter of Medical Necessity. Just submit it to your HSA/FSA provider—most reimbursements are processed within 1–2 weeks.