Drive More HSA/FSA Sales with SMS
SMS is one of the most effective ways to remind customers they can use their HSA/FSA funds with your brand. It’s fast, high-converting, and perfect for quick updates—especially when customers are low on time or unaware of their benefits.
Why SMS Works for HSA/FSA Messaging
It’s direct: Customers open and read texts within minutes.
It’s educational: Most shoppers don’t know your products are eligible.
It’s timely: Great for Q1 resolutions, Q2 wellness check-ins, and Q4 “use it or lose it” reminders.
Sample SMS Copy Templates
Intro Message (general use):
Did you know you can use your HSA/FSA to shop with us? Save an average of 30% with tax-free dollars!
Promo Campaign:
Use your HSA/FSA funds to shop tax-free! Our Spring Wellness Sale is live—save an average of 30% on every order.
Restock Reminder:
Back in stock: [Product Name]. Use your HSA/FSA dollars before they expire—save an average of 30%!
Year-End Urgency:
Don’t lose your HSA/FSA dollars! Use them before 12/31 and save an average of 30% on [Your Product Category].
🔁 When to Send HSA/FSA SMS Messages
New product drops or restocks
Major sales or seasonal campaigns (Q1, Q2, Q4)
End-of-month and end-of-year reminders
Post-purchase upsell or reminder flows
Best Practice: Link to Your HSA/FSA Collection & Landing Page
Always include these in your SMS messages:
Your HSA/FSA landing page
This helps shoppers quickly find what qualifies—and convert with confidence.
Pro Tip
Running an SMS campaign? Add HSA/FSA messaging to your email and paid ads at the same time for maximum impact.