Drive More HSA/FSA Sales with SMS

SMS is one of the most effective ways to remind customers they can use their HSA/FSA funds with your brand. It’s fast, high-converting, and perfect for quick updates—especially when customers are low on time or unaware of their benefits.

Note: Looking for SMS templates for Open Enrollment, Black Friday, Cyber Monday, End-of-year, or January (New Year, New You)? Explore our Seasonal SMS Templates.

• It’s direct: Customers open and read texts within minutes.

• It’s educational: Most shoppers don’t know your products are eligible.

• It’s timely: Great for Q1 resolutions, Q2 wellness check-ins, and Q4 “use it or lose it” reminders.

Intro Message (general use):

Did you know you may be eligible to use your HSA/FSA to shop with us? Save an average of 30% with pre-tax dollars! Shop now.

Truemed is for qualified customers. Tax savings vary. Learn more at truemed.com/disclosures

Restock Reminder:

[Product Name] is back in stock & HSA/FSA eligible. You may be able to save an average of 30% with pre-tax funds. Shop now.

Truemed is for qualified customers. Tax savings vary. Learn more at truemed.com/disclosures

Year-End Urgency:

Don’t lose your FSA dollars! Use them before 12/31 and save an average of 30% if eligible, on [Your Product Category]. Shop now.

Truemed is for qualified customers. Tax savings vary. Learn more at truemed.com/disclosures

Explore lots of additional templates for Holiday HSA/FSA SMS Messaging.

Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.

Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at merchants@truemed.com.

Need more guidance on what you can say about HSA/FSA? Review the Compliant HSA/FSA Messaging Guide and remember to add our required disclaimer with any savings claims.

Always include one of these as the CTA in your SMS messages:

1. Your HSA/FSA-eligible product collection

2. Your HSA/FSA landing page

This helps shoppers quickly find what qualifies—and convert with confidence.

Running an SMS campaign? Add HSA/FSA messaging to your email and paid ads at the same time for maximum impact.