How long this should take:

1 hour

What you’re doing and why:

A dedicated landing page explaining how to use HSA/FSA funds for your company's products serves several purposes:

• Funnel traffic from marketing campaigns to the landing page (vs. the homepage) for attribution

• Provide clarity on the purchasing process to increase conversion

• Capture traffic that may be looking for HSA/FSA eligible products in your category

How to do it:

Below is an example landing page that incorporates best practices. We’ve also provided a figma file template with suggested copy to make it easy to create your own landing page.

Landing Page Template - For Shopify/Payment integration merchants who do not offer subscription products

Landing Page Template - For Shopify/Payment integration merchants who do offer subscription products

Landing Page Template - For Shopify/Payment integration merchants who only offer subscription products and use Truemed for reimbursements only (do not have the Truemed payment app installation)

Landing Page Copy - For Shopify merchants who do not offer subscription products

Landing Page Copy - For Shopify merchants who only offer subscription products

• Add your landing page to top (or bottom) navigation so customers are aware of HSA/FSA eligibility

• Be sure to include "hsa-fsa" in your landing page URL to maximize SEO

• Link to your landing page in the footers of marketing emails.

• Dose

• Apothekary

• Freak Athlete

• Pvolve

Want more traffic to your page—and in turn, more conversion? Follow this basic guide to help search engines understand your page and get more shoppers:

• URL = When building a page, use a short URL that includes the keyword and is <60 characters. Use hyphens to separate words, and keep the whole thing between 1-5 words. (Eg. https://www.truemed.com/shop/red-light-therapy)

• SEO Title = Add a title tag ≤60 characters with the target keyword (Best Red Light Therapy Devices)

• Meta Description = Add a 130-140-character meta description that answers the main question. (“Shop HSA/FSA-eligible red light therapy devices for skin, pain relief & muscle recovery at Truemed.”)

Another example:

• SEO Title: [Brand] HSA/FSA Eligible Products

• URL: /hsa-fsa-eligible-products/

• Meta: Buy HSA/FSA eligible items on [Brand]. Take a 2-minute health check with Truemed, then pay pre-tax and save ~30% on your purchase.

• Other Suggested Titles: 

  • HSA/FSA eligible items at [Brand]

  • Is [Brand] HSA/FSA Eligible?

  • How to Use Your HSA/FSA Card at [Brand]

  • How to Save with HSA/FSA Funds at [Brand]

  • Use Your HSA/FSA Card To Save an average of 30% on [Brand]

“Above the fold” means what shoppers see without scrolling, which includes the header image, H1 (headline) with the keyword, and sometimes a one-liner statement/answer about the page. Here are a couple examples with varying levels of detail.

• H1: HSA/FSA eligible items at [Brand]

  • Each webpage should only have one H1 per page

• Subheadings (H2/H3/H4 and so on)

  • Here are possible subtopics

    • What is HSA/FSA?

    • How Truemed Works

    • HSA/FSA Eligible Items

    • FAQ

• [Brand] accepts HSA/FSA eligible items purchases through Truemed.

  • Other samples:

    • Use your HSA/FSA on eligible [Brand] items via Truemed.

    • HSA/FSA is available at [Brand] for qualifying items through Truemed.

    • Buy qualifying [Brand] purchases that are HSA/FSA-eligible with Truemed.

    • [Brand] supports HSA/FSA payments on eligible items via Truemed.

An FAQ section provides added service to your customers by answering common questions. It helps shoppers quickly find information, which can improve their likelihood to click and buy. Plus, it can improve how your page appears in search. Five to seven questions tends to be a good “sweet spot” to provide info without overwhelm.

Find FAQs to add to your page within our Landing Page Templates.

Internal links are links from your own site to this page. This helps users and search engines find this page.

How to do it:

• Add a link to the main navigation and/or footer.

• Link from relevant product pages/collections/articles.

• Link from newsletters/social/campaigns when talking about FSA/HSA, savings, or benefits.

A short line that shows Truemed powers the flow, with a backlink to Truemed. This builds trust for shoppers and connects your page to an authoritative resource. The link should not be marked as sponsored or no-follow.