HSA/FSA Landing Page
How long this should take:
1 hour
What you’re doing and why:
A dedicated landing page explaining how to use HSA/FSA funds for your company's products serves several purposes:
Funnel traffic from marketing campaigns to the landing page (vs. the homepage) for attribution
Provide clarity on the purchasing process to increase conversion
Capture traffic that may be looking for HSA/FSA eligible products in your category
How to do it:
Below is an example landing page that incorporates best practices. We’ve also provided a figma file template with suggested copy to make it easy to create your own landing page.
Figma File Templates:
Landing Page Template - For Shopify merchants who do not offer subscription products
Landing Page Template - For Shopify merchants who do offer subscription products
Landing Page Template - For Shopify merchants who only offer subscription products and use Truemed for reimbursements only (do not have the Truemed payment app installation)
Text-only Templates:
Landing Page Copy - For Shopify merchants who do not offer subscription products
Landing Page Copy - For Shopify merchants who only offer subscription products
Additional Best Practices:
Add your landing page to top (or bottom) navigation so customers are aware of HSA/FSA eligibility
Be sure to include "hsa-fsa" in your landing page URL to maximize SEO
Link to your landing page in the footers of marketing emails.
