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Merchant Marketing Resources

Email Marketing

Unlock the full potential of offering HSA/FSA payment options by using email to drive awareness and engagement throughout the buyer's journey.
Launch Email
How long should this take? 30 minutes What you’re doing and why: Inform your current customers  that they may now qualify to use their HSA/FSA funds f...
Steady State Emails
How long should this take? 20 minutes What you’re doing and why: Add a Truemed CTA to the footer of all emails to consistently remind customers of the...
Combo Promotion Email
How long should this take? 20 minutes What you’re doing and why: Use HSA/FSA as an additional conversion lever for promo emails. Sample Subject Lines...
Abandoned Cart Email
How long should this take? 20 minutes What you’re doing and why: Abandoned cart emails are great tools to encourage interested customers to complete t...
Reactivation Email
How long should this take? 20 minutes What you’re doing and why: Use HSA/FSA savings messaging to re-engage churned subscribers and one-time buyers Sa...