Abandoned Cart Campaigns

Many shoppers abandon their carts due to price hesitation or uncertainty. Highlighting that your products may be HSA/FSA eligible—allowing customers to save an average of 30% with pre-tax dollars—can re-engage them and encourage completion of purchase.

• Finish Your Purchase and Save an Average of 30% With HSA/FSA

• Don't Leave Yet - We Have HSA/FSA Savings To Offer

• Don't Miss Out: Eligible Customers can Save an Average of 30% With HSA/FSA

• Complete Your Order with Tax-Free HSA/FSA Funds if Eligible

• You Left Savings in Your Cart — Use Your HSA/FSA if Eligible

For One-Time Purchases:

You were just a step away from completing your order—and we wanted to remind you that your purchase may be HSA/FSA eligible! Thanks to our partnership with Truemed, you may be eligible to use pre-tax dollars to pay, saving an average of 30%*.

Here’s How You Can Maximize Your Savings:

1. Shop on our site:
Browse our site and add your favorite discounted products to your cart. At checkout, choose Truemed as your payment option.

2. Complete Health Assessment:
Take a private health survey. A licensed provider will review your answers to determine eligibility. 

3. Make Your Purchase:
Pay with your HSA/FSA card or a regular credit card. If you use a regular credit card, follow the guide provided with your LMN to submit your purchase for reimbursement. 

Note: Checkout must be completed as a guest (not through Shop Pay).

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures. To see your estimated savings, check out the TrueSavings Estimator.

For Subscription Orders:

Almost there! Don’t forget—your purchase may be eligible for HSA/FSA reimbursement. That means you may be able to save an average of 30% with pre-tax dollars.*

Here’s How You Can Maximize Your Savings:

1. Make your purchase:
Browse our selection and add your go-to products or new finds to your cart. Do not pay with an HSA/FSA card during checkout. After your purchase, check your confirmation screen or receipt email for a link to the Truemed survey.

2. Complete health assessment:
Take a private health survey that you can find in your order confirmation. A licensed provider will review your answers to determine eligibility. If eligible, you'll receive a Letter of Medical Necessity (LMN) within 12 hours. Note: The survey must be taken on the same day as your purchase.

3. Submit for HSA/FSA Reimbursement:
Follow the guide included with your LMN to submit your purchase for reimbursement. Claims are usually paid out in 2-4 weeks.

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures. To see your estimated savings, check out the TrueSavings Estimator.

Tip

Include this email in your abandoned cart drip campaign, positioned before you offer a coupon code. It will make customers feel like they're receiving a discount through their HSA/FSA savings, enhancing the perceived value without directly offering a discount.

Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.

Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at merchants@truemed.com.

Need more guidance on what you can say about HSA/FSA? Review the Compliant HSA/FSA Messaging Guide and remember to add our required disclaimer with any savings claims.