Abandoned Cart Campaigns

Many shoppers abandon their carts due to price hesitation or uncertainty. Highlighting that your products may be HSA/FSA eligible—allowing customers to save an average of 30% with pre-tax dollars—can re-engage them and encourage completion of purchase.

• Finish Your Purchase and Save ~30% With Your HSA/FSA

• Don't Leave Yet - We Have HSA/FSA Savings To Offer

• Don't Miss Out: Save ~30% On Your Cart With HSA/FSA

• Complete Your Order with Tax-Free HSA/FSA Funds

• You Left Savings in Your Cart — Use Your HSA/FSA

For One-Time Purchases:

You were just a step away from completing your order—and we wanted to remind you that your purchase may be HSA/FSA eligible! Thanks to our partnership with Truemed, you can use pre-tax dollars to pay, saving ~30%*.

Here’s how:

1. Return to your cart

2. Select Truemed at checkout

3. Complete an eligibility survey

4. Enter your HSA/FSA card to pay

Note: Checkout must be completed as a guest (not through Shop Pay).

*On average, 30% of gross income is paid to state and federal tax. Individual tax rates vary. To see your estimated savings, checkout the TrueSavings Estimator.

For Subscription Orders:

Almost there! Don’t forget—your purchase may be eligible for HSA/FSA reimbursement. That means you can save ~30%* with tax-free dollars.

Here’s how it works:

1. Complete your purchase as usual with a credit card

2. Take an eligibility survey (link in order confirmation)

3. Submit for reimbursement with your HSA/FSA provider

*On average, 30% of gross income is paid to state and federal tax. Individual tax rates vary. To see your estimated savings, checkout the TrueSavings Estimator.

Tip

Include this email in your abandoned cart drip campaign, positioned before you offer a coupon code. It will make customers feel like they're receiving a discount through their HSA/FSA savings, enhancing the perceived value without directly offering a discount.