Steady State Emails
Email Footer
How long should this take?
20 minutes
What you’re doing and why:
Add a Truemed CTA to the footer of all emails to consistently remind customers of the savings they can enjoy when spending HSA/FSA dollars with you.
How to do it:
Copy and paste the below text into the footer of existing marketing emails.
Save an average of 30% on [Company name] using your HSA/FSA if Eligible. Learn More [CTA Linking Landing Page]
Steady State Email
How long should this take?
20 minutes
What you’re doing and why:
Continuously educate customers and prospects that HSA/FSA is a payment option(and that it means 30% savings!)
Sample Subject Lines
Important Reminder: [Product] is Eligible for ~30% Savings with HSA/FSA
Savings Alert: Use HSA/FSA for ~30% Off [Product]
Paying with HSA/FSA = ~30% Savings on [Product]! Act Now!
Tip
Timing is key—if a customer gains access to an HSA through a new job, new pre-tax funds could drive their purchase decision.
Regularly reminding consumers of your products' HSA/FSA eligibility encourages them to open and max out these accounts, expanding your base of HSA/FSA-funded customers and setting the stage for future success.
Sample Steady State Email (Subscription Purchases)
Sample Steady State Email (One-Time Purchases)
