Steady State Emails
Regularly reminding consumers of your products' HSA/FSA eligibility encourages them to use—and even fund—these accounts, expanding your base of HSA/FSA-funded customers and setting the stage for long-term growth.
Merchants who consistently send HSA/FSA-focused emails see:
Higher repeat purchase rates
Increased AOV through pre-tax spending
Fewer support questions about eligibility and process
Send HSA/FSA reminder emails monthly or quarterly, especially around:
Open Enrollment (Oct–Dec)
FSA expiration deadlines (Dec)
New Year health resets (Jan)
Seasonal promotions or product launches
Sample Subject Lines
General Use
Save an Average of 30% Using HSA/FSA Funds
Important Reminder: [Product] is Eligible for ~30% Savings with HSA/FSA
Savings Alert: Use HSA/FSA for ~30% Off [Product]
Paying with HSA/FSA = ~30% Savings on [Product]! Act Now!
Seasonal
Reminder: Your FSA Dollars May Expire Soon
Open Enrollment Tip: Save on [Brand Name]
Max Out Your HSA Before Year-End
Email Templates
One-Time Purchase Email
You may be able to use your HSA or FSA to buy [Brand Name]—and save an average of 30% using pre-tax dollars.
These accounts were designed to help cover products and services that treat or prevent specific medical conditions. Truemed makes it easy to use them by following these steps:
Select payment option
Choose “Truemed – Pay with HSA/FSA” during checkout (not Shop Pay)Complete health assessment
Take a quick, private health survey. A licensed provider will review your answers to determine eligibility.Enter payment info
Pay with your HSA/FSA card or a regular credit card. If you use a regular credit card, follow the instructions emailed after checkout to submit for reimbursement.Truemed is on a mission to make true medicine affordable.
You can learn more about them here.
Subscription Purchase Email
You may be eligible to use your HSA or FSA to get reimbursed for your [Brand Name] subscription—and save an average of 30% using pre-tax dollars.
Truemed makes it simple to qualify and get reimbursed. Just follow these steps:
Make your purchase
Browse our selection and add your go-to products or new finds to your cart. When checking out, pay with your credit card.Complete health assessment
Take a quick, private health survey that you can find in your order confirmation. A licensed provider will review your answers to determine eligibility. If eligible, you’ll receive a Letter of Medical Necessity (LMN) within 1–2 days.Submit for HSA/FSA Reimbursement
Follow the instructions that are emailed to you with your LMN to submit your purchase to your HSA/FSA administrator for reimbursement. Claims are typically paid out in 1–2 weeks.Truemed is on a mission to make true medicine affordable.
You can learn more about them here.