Steady State Emails

Regularly reminding consumers of your products' HSA/FSA eligibility encourages them to use—and even fund—these accounts, expanding your base of HSA/FSA-funded customers and setting the stage for long-term growth.

Merchants who consistently send HSA/FSA-focused emails see:

• Higher repeat purchase rates

• Increased AOV through pre-tax spending

• Fewer support questions about eligibility and process

Send HSA/FSA reminder emails monthly or quarterly, especially around:

• Open Enrollment (Oct–Dec)

• FSA expiration deadlines (Dec)

• New Year health resets (Jan)

• Seasonal promotions or product launches

General Use

• Eligible Customers Save an Average 30% Using HSA/FSA Funds

• Important Reminder: [Product] is HSA/FSA Eligible

• Savings Alert: Use HSA/FSA to Save an Average of 30% if Eligible

• Paying with HSA/FSA = 30% Average Savings on [Product] with Pre-tax Funds

Seasonal

• Reminder: Your FSA Dollars May Expire Soon

• Open Enrollment Tip: Save on [Brand Name]

• Max Out Your HSA Before Year-End

You may be able to use your HSA or FSA to buy [Brand Name]—and save an average of 30% using pre-tax dollars.*

These accounts were designed to help cover products and services that treat or prevent specific medical conditions. Truemed makes it easy to use them by following these steps:

1. Select Payment Option:
Browse our site and add your favorite discounted products to your cart. At checkout, choose Truemed as your payment option.

2. Complete Health Assessment:
Take a private health survey. A licensed provider will review your answers to determine eligibility. 

3. Make Your Purchase:
Pay with your HSA/FSA card or a regular credit card. If you use a regular credit card, follow the guide provided with your LMN to submit your purchase for reimbursement. 

Learn more →

Truemed is on a mission to make true medicine affordable.
You can learn more about them here.

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures. To see your estimated savings, check out the TrueSavings Estimator.

You may be eligible to use your HSA or FSA to get reimbursed for your [Brand Name] subscription—and save an average of 30% using pre-tax dollars.*

Truemed makes it simple to qualify and get reimbursed. Just follow these steps:

1. Make your purchase:
Browse our selection and add your go-to products or new finds to your cart. Do not pay with an HSA/FSA card during checkout. After your purchase, check your confirmation screen or receipt email for a link to the Truemed survey.

2. Complete health assessment:
Take a private health survey that you can find in your order confirmation. A licensed provider will review your answers to determine eligibility. If eligible, you'll receive a Letter of Medical Necessity (LMN) within 12 hours. Note: The survey must be taken on the same day as your purchase.

3. Submit for HSA/FSA Reimbursement:
Follow the guide included with your LMN to submit your purchase for reimbursement. Claims are usually paid out in 2-4 weeks.

Learn more →

Truemed is on a mission to make true medicine affordable.
You can learn more about them here.

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures. To see your estimated savings, check out the TrueSavings Estimator.

Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.

Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at merchants@truemed.com.

Need more guidance on what you can say about HSA/FSA? Review the Compliant HSA/FSA Messaging Guide and remember to add our required disclaimer with any savings claims.