Reactivation Email

Edited

How long should this take?

20 minutes

What you’re doing and why:

Use HSA/FSA savings messaging to re-engage churned subscribers and one-time buyers

Sample Subject Lines

  1. Rejoin and Save 30%: Exclusive HSA/FSA Benefits Await You

  2. Your HSA/FSA Can Help You Save Big - Reactivate Now!

  3. Unlock 30% Savings: Use HSA/FSA and Upgrade to a Subscription!

Tip

Since price often drives subscription cancellations and/or choosing one-time purchases, highlighting HSA/FSA savings can help re-engage churned subscribers and one-time buyers.

Sample Reactivation Email (One-Time Payments)


Sample Reactivation Email (Subscription Purchase)