Reactivation Email

Use HSA/FSA savings messaging to re-engage churned subscribers and one-time buyers.

Sample Subject Lines

1. Rejoin and Save an Average of 30% with Pre-Tax HSA/FSA Funds if Qualified

2. Your HSA/FSA Can Help You Save Big on Your Subscription if

3. Eligible Customers can Unlock 30% Savings on Average

Tip

Since price often drives subscription cancellations and/or choosing one-time purchases, highlighting HSA/FSA savings can help re-engage churned subscribers and one-time buyers.

We have some exciting news to share that could make your next [Brand Name] purchase even more rewarding. We’ve partnered with Truemed to help qualified customers use their Health Savings Account (HSA) or Flexible Spending Account (FSA) funds toward eligible products on our site.

That means if you qualify, you can buy products using pre-tax dollars — resulting in average savings of around 30%.*

If you’ve been thinking about restocking or trying something new, now’s a great time to shop. Here’s how it works:

1. Browse and shop:
Add your favorite products to your cart and check out as a guest (please avoid using Shop Pay).

2. Select Truemed at checkout:
Choose Truemed as your payment option and enter your HSA or FSA debit card details.

3. Complete a short health survey:
Answer a few quick questions to determine eligibility. A licensed independent practitioner will review your responses to confirm qualification.

Please note:
Direct HSA/FSA payment through Truemed currently applies only to one-time purchases, not subscriptions.

Truemed is dedicated to making healthy choices more affordable and accessible. Learn more about their mission here.

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

Important: Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing, we may ask you to update or remove the asset. 

We have some exciting news to share that could make your next [Brand Name] purchase even more rewarding. We’ve partnered with Truemed to help qualified customers use their Health Savings Account (HSA) or Flexible Spending Account (FSA) funds toward eligible products on our site.

That means if you qualify, you can buy products using pre-tax dollars — resulting in average savings of around 30%.*

If you’ve been thinking about restocking or trying something new, now’s a great time to shop. Here’s how it works:

1. Make your purchase:
Browse our selection and add your go-to products or new finds to your cart. Do not pay with an HSA/FSA card during checkout. After your purchase, check your confirmation screen or receipt email for a link to the Truemed survey.

2. Complete health assessment:
Take a private health survey that you can find in your order confirmation. A licensed provider will review your answers to determine eligibility. If eligible, you'll receive a Letter of Medical Necessity (LMN) within 12 hours. Note: The survey must be taken on the same day as your purchase.

3. Submit for HSA/FSA Reimbursement:
Follow the guide included with your LMN to submit your purchase for reimbursement. Claims are usually paid out in 2-4 weeks.

Truemed is dedicated to making healthy choices more affordable and accessible. Learn more about their mission here.

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

Important: Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing, we may ask you to update or remove the asset. 

Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.

Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at merchants@truemed.com.

Need more guidance on what you can say about HSA/FSA? Review the Compliant HSA/FSA Messaging Guide and remember to add our required disclaimer with any savings claims.