Winback Campaigns
For lapsed customers, highlighting new ways to save can rekindle interest. Including Truemed messaging in your winback emails reminds former customers that your products may be HSA/FSA eligible.
Sample Winback Campaign Email Copy
One-Time Purchases:
We’d love to have you back—and now there’s a new way to save. Use your HSA or FSA to cover eligible purchases on our site, thanks to Truemed.
Just select Truemed at checkout and follow the short eligibility process. You could save an average of 30%.
Subscription Orders:
It’s a great time to come back! Many of our subscriptions are HSA/FSA eligible via reimbursement, which could help you save an average of 30%.
Purchase like normal, complete the health survey in your confirmation email, and submit your Letter of Medical Necessity for tax-free reimbursement.