Winback Campaigns

For lapsed customers, highlighting new ways to save can rekindle interest. Including Truemed messaging in your winback emails reminds former customers that your products may be HSA/FSA eligible.

One-Time Purchases:

We’d love to have you back—and now there’s a new way to save. You may be eligible to use your HSA or FSA to cover eligible purchases on our site, thanks to Truemed.

Just select Truemed at checkout and follow the short eligibility process. You could save an average of 30% if qualified.*

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

Subscription Orders:

It’s a great time to come back! Many of our subscriptions are HSA/FSA eligible via reimbursement, which could help you save an average of 30%.*

Purchase like normal, complete the health survey in your confirmation email, and submit your Letter of Medical Necessity for pre-tax reimbursement.

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.

Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at merchants@truemed.com.

Need more guidance on what you can say about HSA/FSA? Review the Compliant HSA/FSA Messaging Guide and remember to add our required disclaimer with any savings claims.