Browse Abandonment
Edited
A gentle reminder that the product they viewed may be HSA/FSA eligible could be the nudge a shopper needs to return and convert.
Sample Browse Abandonment Email Copy
One-Time Purchases:
Browsing something eligible for HSA/FSA spending? Thanks to Truemed, you may be able to pay with pre-tax dollars and save an average of 30%.
Look for the Truemed option at checkout to get started.
Subscription Orders:
We noticed you were checking out some great options. Did you know many of our products qualify for HSA/FSA reimbursement and could save you an average of 30%?
Just place your order, take the survey, and submit your Letter of Medical Necessity for reimbursement.