Launch Email

Inform your current customers  that they may now qualify to use their HSA/FSA funds for purchases. Case studies have shown that open rates and CTRs for this promotional email are typically an order of magnitude higher than standard marketing material.

Sample Subject Lines

1. Unlock Pre-Tax Savings with HSA/FSA if Eligible: Here's How!

2. Introducing: Use Your HSA/FSA To Save Big On [Product] if Eligible

3. Eligible Customers Save an Average of 30% With HSA/FSA Pre-Tax Funds

4. [Company] Launches HSA/FSA Payment Option For Qualified Customers

Exciting news — we’ve partnered with Truemed to make it easier for qualified customers to use Health Savings Account (HSA) or Flexible Spending Account (FSA) funds toward eligible [Brand Name] products.

That means if you qualify, you can purchase products using pre-tax dollars — resulting in average savings of around 30%.*

HSAs and FSAs were created to help you spend pre-tax dollars on products and services that may help treat or prevent specific medical conditions. Truemed helps make that process simple:

1. Make Your Purchase:
Browse our site and add your favorite discounted products to your cart. At checkout, choose Truemed as your payment option.

2. Complete Health Assessment:
Take a private health survey. A licensed provider will review your answers to determine eligibility. 

3. Make Your Purchase:
Pay with your HSA/FSA card or a regular credit card. If you use a regular credit card, follow the guide provided with your LMN to submit your purchase for reimbursement. 

Truemed’s mission is to make true medicine more affordable and accessible. Learn more at truemed.com.

*Truemed is for qualified customers. Average savings are based on pre-tax benefit use and vary by individual. Learn more at truemed.com/disclosures.

Important: Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing, we may ask you to update or remove the asset. 

Exciting news — we’ve partnered with Truemed to make it easier for qualified customers to use Health Savings Account (HSA) or Flexible Spending Account (FSA) funds toward eligible [Brand Name] products.

That means if you qualify, you can purchase products using pre-tax dollars — resulting in average savings of around 30%.*

HSAs and FSAs were created to help you spend pre-tax dollars on products and services that may help treat or prevent specific medical conditions. Truemed helps make that process simple:

1. Make your purchase:
Browse our selection and add your go-to products or new finds to your cart. Do not pay with an HSA/FSA card during checkout. After your purchase, check your confirmation screen or receipt email for a link to the Truemed survey.

2. Complete health assessment:
Take a private health survey that you can find in your order confirmation. A licensed provider will review your answers to determine eligibility. If eligible, you'll receive a Letter of Medical Necessity (LMN) within 12 hours. Note: The survey must be taken on the same day as your purchase.

3. Submit for HSA/FSA Reimbursement:
Follow the guide included with your LMN to submit your purchase for reimbursement. Claims are usually paid out in 2-4 weeks.

Truemed’s mission is to make true medicine more affordable and accessible. Learn more at truemed.com.

*Truemed is for qualified customers. Average savings are based on pre-tax benefit use and vary by individual. Learn more at truemed.com/disclosures.

Important: Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing, we may ask you to update or remove the asset. 

Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.

Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at merchants@truemed.com.

Need more guidance on what you can say about HSA/FSA? Review the Compliant HSA/FSA Messaging Guide and remember to add our required disclaimer with any savings claims.