Launch Email

How long should this take?

30 minutes

What you’re doing and why:

• Inform your current customers  that they may now qualify to use their HSA/FSA funds for purchases. 

• Convert leads who've been on the fence due to price sensitivity

Case studies have shown that open rates and CTRs for this promotional email are typically an order of magnitude higher than standard marketing material.

Sample Subject Lines

1. Unlock 30% Savings on Average with HSA/FSA if Eligible: Here's How!

2. Introducing: Use Your HSA/FSA To Save Big On [Product] if Eligible

3. Ready to Save 30%? [Company] Launches HSA/FSA Payment Option!

Tips

• Make sure to include how a customer can use their HSA/FSA, ideally linking to your HSA/FSA landing page with further instructions.

• Be explicit about the potential savings -- 30% on average