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Suggested CopyOption 1 (with CTA):Option 2 (short + bold):Where to Add MessagingCompliance Reminder
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Email Headers & Footers

Edited

Adding HSA/FSA language to your email templates is one of the easiest ways to increase awareness and drive conversion. Merchants who consistently include this messaging see higher engagement and more reimbursed purchases.

Suggested Copy

Option 1 (with CTA):

Eligible customers can save an average of 30% on [Company Name] using pre-tax HSA/FSA dollars.

Shop Eligible Products →

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

Option 2 (short + bold):

HSA/FSA Eligible. Save an average of 30%.

Shop Eligible Products →

Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

Link the CTA to your HSA/FSA landing page or eligible product collection.

Where to Add Messaging

We recommend adding HSA/FSA messaging to the top or bottom of every email template, including:

  • Welcome emails

  • Abandoned cart emails

  • Browse abandonment

  • Post-purchase emails

  • Promotions and newsletters

  • Winback and re-engagement campaigns

  • Subscription renewal/reminders

Tip: Add this to your email template footer or create a reusable content block for easy use across campaigns.

Compliance Reminder

Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.

Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at merchants@truemed.com.

Need more guidance on what you can say about HSA/FSA? Review the Compliant HSA/FSA Messaging Guide and remember to add our required disclaimer with any savings claims.