Add “HSA/FSA Eligible” Filters or Badges to Your Products

Making it easy for customers to find HSA/FSA-eligible products is one of the simplest ways to increase conversion rates and build trust. By adding clear tags, badges, or filters, you're removing friction and guiding high-intent shoppers to the right products.

Most shoppers don’t realize they can use their HSA/FSA funds for your products—until you show them.

Adding “HSA/FSA Eligible” language throughout your site helps:

• ✅ Improve customer confidence

• 🛒 Increase average order value

• 🔍 Reduce browsing friction

• 📈 Boost overall conversion rates

1. Collection Pages
Create a dedicated collection page labeled “HSA/FSA Eligible” so customers can browse all eligible items in one place.

2. Product Filters
Add a filter in your navigation (or sidebar) that lets customers sort by eligibility. This is especially useful if your catalog is large or has mixed eligibility.

3. Product Badges or Labels
Display an “HSA/FSA Eligible” badge on the product thumbnail and/or product detail page (PDP). This draws immediate attention to qualifying items.

Merchants who implement these changes often see:

• Higher conversion rates

• More confident, faster purchasing decisions

• Increased cart sizes from HSA/FSA buyers

Even small UX improvements like these make a big difference in performance.