Open Enrollment: Overview & Email Campaign Templates
Open Enrollment is one of the most important—but overlooked—opportunities to educate your customers about Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs). When customers understand how these benefits work, they're more likely to open HSA/FSA accounts, and allocate funds with spending on your products in mind.
What Is Open Enrollment?
Open Enrollment is the annual period when individuals select or update their health insurance plans for the upcoming year.
Typical timeline: October 15 – Late November (exact dates may vary by provider or employer)
Customers can choose a high-deductible health plan (HDHP) to become eligible for an HSA
Customers may also enroll in an FSA if their employer offers one
Why Open Enrollment Matters for Your Business
If a customer chooses an HSA-eligible plan or opts into an FSA, they can spend pre-tax dollars on qualified health-related purchases—including your eligible products.
This means:
Qualified customers save 30% on average when using pre-tax, HSA/FSA funds
Customers plan ahead—educating them now helps them budget for 2026
HSA contributions roll over year to year, meaning more long-term buying power
Key point: Most consumers don’t fully understand their benefits, and the value of selecting a high deductible plan with an HSA or FSA. Helping them plan now builds loyalty and future revenue.
Email Design Templates (Stripo)
Open Enrollment Email Campaign (Copy Templates)
Use this 3-part email sequence to engage customers throughout November:
Email 1: Kickoff (Send Nov 1)
Subject Line:
Want to save an average of 30%* next year on [product_name]? It starts with your health plan.
Header:
Choose a plan that lets you shop smarter in 2026
Body:
Open Enrollment is your annual chance to choose a health plan that works harder for you.
✅ To qualify for an HSA, choose a high-deductible health plan (HDHP)
✅ For an FSA, enroll if your employer offers one
These accounts let you set aside pre-tax dollars for qualified health purchases—including eligible products from [Merchant Name].
When you pay with your HSA/FSA funds at checkout through Truemed, qualified customers save an average of 30%*.
*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures. To see your estimated savings, check out the TrueSavings Estimator.
CTA: [Explore HSA/FSA Eligible Products →]
Email 2: Mid-Month Reminder (Send Nov 14)
Subject Line:
HSA/FSA = one of the smartest ways to invest in your health
Header:
Use pre-tax money for products that support prevention
Body:
Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) are tax-free spending tools, designed to help you save money while prioritizing your health.
✅ HSA: Available if you select a high-deductible health plan
✅ FSA: Offered through many employer-sponsored plans
Both let you spend pre-tax income on eligible products—like some of those at [Merchant Name].
Qualified customers save an average of 30%* when using these funds through Truemed at checkout.
*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures. To see your estimated savings, check out the TrueSavings Estimator.
CTA: [Shop Eligible Products Now →]
Email 3: Final Push (Send Nov 30)
Subject Line:
Time is running out: choose a plan that lets you save in 2025
Header:
Last chance to fund your HSA or FSA before the year ends
Body:
Open Enrollment ends soon—make sure you’ve selected a plan that gives you access to one of the most powerful health spending tools out there.
✅ HSAs come with high-deductible plans and offer flexibility + rollover
✅ FSAs are employer-based and must be used by year-end
Both let you use tax-free dollars on eligible purchases—like some from your favorites from [Merchant Name]. Qualified customers who check out using Truemed save an average of 30%* with just a few extra steps.
*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures. To see your estimated savings, check out the TrueSavings Estimator.
CTA:
[Start Saving with HSA/FSA Funds →]
Pro Tip
Add a homepage banner or callout during Open Enrollment with language like:
“Open Enrollment is here—choose an HSA plan and save an average of 30%* at checkout with Truemed.”
Planning an open enrollment campaign and have questions? Feel free to email us at merchants@truemed.com
Compliance Reminder
Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.
Please include our compliance disclaimer on any HSA/FSA messaging:
*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures
If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at merchants@truemed.com.
Need more guidance on what you can say about HSA/FSA? Review the Compliant HSA/FSA Messaging Guide and remember to add our required disclaimer with any savings claims.