Open Enrollment: Overview & Email Campaign Templates

Open Enrollment is one of the most important—but overlooked—opportunities to educate your customers about Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs). When customers understand how these benefits work, they're more likely to open HSA/FSA accounts, and allocate funds with spending on your products in mind.

Open Enrollment is the annual period when individuals select or update their health insurance plans for the upcoming year.

• Typical timeline: October 15–January 15 (exact dates may vary by provider or employer)

• Customers can choose a high-deductible health plan (HDHP) to become eligible for an HSA

• Customers may also enroll in an FSA if their employer offers one
  
  

If a customer chooses an HSA-eligible plan or opts into an FSA, they can spend pre-tax dollars on qualified health-related purchases—including your eligible products.

This means:

• Qualified customers save ~30% on average when using pre-tax, HSA/FSA funds

• Customers plan ahead—educating them now helps them budget for 2026

• HSA contributions roll over year to year, meaning more long-term buying power
  

Key point: Most consumers don’t fully understand their benefits, and the value of selecting a high deductible plan with an HSA or FSA. Helping them plan now builds loyalty and future revenue.

Use this 3-part email sequence to engage customers throughout November:

Email 1: Kickoff (Send Nov 1)

Subject Line:

Want to save ~30% next year on [product_name]? It starts with your health plan.

Header:
Choose a plan that lets you shop smarter in 2026

Body:
Open Enrollment is your annual chance to choose a health plan that works harder for you.

✅ To qualify for an HSA, choose a high-deductible health plan (HDHP)
✅ For an FSA, enroll if your employer offers one

These accounts let you set aside pre-tax dollars for qualified health purchases—including eligible products from [Merchant Name].

When you pay with your HSA/FSA funds at checkout through Truemed, qualified customers save an average of ~30%.

CTA: [Explore HSA/FSA Eligible Products →]

Subject Line:
HSA/FSA = one of the smartest ways to invest in your health

Header:
Use pre-tax money for products that support prevention

Body:
Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) are tax-free spending tools, designed to help you save money while prioritizing your health.

✅ HSA: Available if you select a high-deductible health plan
✅ FSA: Offered through many employer-sponsored plans

Both let you spend pre-tax income on eligible products—like some of those at [Merchant Name].

Qualified customers save around ~30% on average when using these funds through Truemed at checkout.

CTA: [Shop Eligible Products Now →]

Subject Line:
Time is running out: choose a plan that lets you save in 2025

Header:
Last chance to fund your HSA or FSA before the year ends

Body:
Open Enrollment ends soon—make sure you’ve selected a plan that gives you access to one of the most powerful health spending tools out there.

✅ HSAs come with high-deductible plans and offer flexibility + rollover
✅ FSAs are employer-based and must be used by year-end

Both let you use tax-free dollars on eligible purchases—like some from your favorites from [Merchant Name]. Qualified customers who check out using Truemed save an average of ~30% with just a few extra steps.

CTA:
[Start Saving with HSA/FSA Funds →]

• Add a homepage banner or callout during Open Enrollment with language like:
  “Open Enrollment is here—choose an HSA plan and save ~30% on average at checkout with Truemed.”

Planning an open enrollment campaign and have questions? Feel free to email us at merchants@truemed.com