HSA/FSA Blog Post

Publishing a blog post about HSA/FSA eligibility is one of the highest-leverage things you can do to increase awareness that your products are HSA/FSA eligible, and drive conversion. Here's why:

• It improves SEO by adding relevant, high-intent keywords like “HSA-eligible,” “FSA reimbursement,” and “pre-tax purchases” to your site—helping the right audience find you through search.

• It educates your customers about how and why they can use HSA/FSA dollars on your products, improving conversion rates.

• It aligns with seasonal demand, especially during Open Enrollment (November), FSA expiration (December), and when new HSA/FSA funds hit (January).
  
  

Use the template below to educate your customers—and boost your SEO in the process.

Title: Save an average of ~30% with HSA/FSA Dollars on [Your Brand Name] Products

Body:

Did you know you can use your HSA or FSA funds to shop at [Brand Name]? That means you’re not just investing in your health—you’re doing it with pre-tax dollars, saving you an average of ~30% on eligible products.

Why HSA/FSA = ~30% Average Savings

When you pay with regular post-tax dollars, part of your income goes to taxes before you ever make a purchase. But with HSA/FSA funds, you’re spending before taxes are taken out. That’s why the average person saves roughly 30% when they use their HSA or FSA card.

Here’s what that looks like:

[Insert savings visual – we recommend using this graphic:]

Is It Compliant?

Yes—our partner Truemed makes sure compliance is covered. .

Under IRS guidelines, HSA and FSA funds can be used for a wide range of qualified medical expenses. Even if a product isn’t explicitly listed, it can still be eligible if it’s deemed medically necessary by a licensed provider.

That’s where Truemed comes in. After you shop, you’ll complete a short health survey. If your purchase qualifies, a licensed provider will issue you a Letter of Medical Necessity (LMN)—making your purchase fully compliant for HSA/FSA use.

How It Works – One-Time Purchases

Here’s How You Can Maximize Your Savings:

1. Shop Our Black Friday Deals:
   Browse our site and add your favorite discounted products to your cart. At checkout, choose Truemed as your payment option and enter your HSA or FSA card information.

2. Complete Health Assessment:
   Take a quick, private health survey. A licensed provider will review your answers to determine eligibility.

3. Make Your Purchase:
   Pay with your HSA/FSA card or a regular credit card. If you use a regular credit card, follow the guide provided with your LMN to submit your purchase for reimbursement.

How It Works – Subscription Purchases

Here’s How You Can Maximize Your Savings:

1. Make your purchase:
   Browse our selection and add your go-to products or new finds to your cart. Do not pay with an HSA/FSA card during checkout. After your purchase, check your confirmation screen or receipt email for a link to the Truemed survey.

2. Complete health assessment:
   Take a quick, private health survey that you can find in your order confirmation. A licensed provider will review your answers to determine eligibility. If eligible, you'll receive a Letter of Medical Necessity (LMN) within 1–2 days.
   Note: The survey must be taken on the same day as your purchase.

3. Submit for HSA/FSA Reimbursement:
   Follow the guide included with your LMN to submit your purchase for reimbursement. Claims are usually paid out in 2–4 weeks.
   

Start Saving Smarter

You’re already investing in your health. Why not make it more affordable?

Use your HSA/FSA dollars at checkout or submit your receipt for reimbursement—and save an average of 30% in the process.
[Shop Now →]

• Link to your product collections or any filters you’ve added for HSA/FSA-eligible products.

• Update the headline seasonally, e.g.:

  • “Use Your FSA Before Dec 31” (for Q4)

  • “New Year, New You—With Pre-Tax Savings” (for January)

• Re-share this blog post throughout the year, especially in Q4 and January.