Guide to Using HSA/FSA for Extension Ads

Highlighting HSA/FSA eligibility in your extension ads can increase click-through rates, improve conversions, and help differentiate your brand in search results.

1. Use Structured Snippet Extensions

• Add an HSA/FSA snippet to your Google Ads structured snippets extension to ensure that users immediately see potential savings when viewing the ad.

• Example: "HSA/FSA Eligible"

2. Callout Extensions

• Utilize callout extensions to reinforce the message.

• Example: "Pay with Your HSA/FSA – Save an average of 30%!"

• This appears alongside your main ad copy, increasing visibility.

3. Sitelink Extensions for SEO Control

• Sitelinks allow for deeper engagement and can be controlled for SEO optimization.

• Ensure that one of the indented sitelinks directs users to a landing page dedicated to HSA/FSA eligibility.

4. Price Extensions

• Display specific products or categories that qualify for HSA/FSA payments.

• Example: "Eligible Supplements – Starting at $19.99 – Pay with HSA/FSA"

5. Promotion Extensions

• If offering a special deal on HSA/FSA products, use promotion extensions to highlight discounts.

• Example: "Limited-Time: 10% Off HSA/FSA Purchases!"

• Ensure Accuracy: Double-check that all advertised products meet HSA/FSA eligibility requirements.

• Dedicated Landing Page: Link sitelinks to a clear, informative page about HSA/FSA payments.

• Consistent Messaging: Align ad copy with website content to reinforce the HSA/FSA value proposition.

By using HSA/FSA in extension ads, you can effectively leverage HSA/FSA eligibility to enhance your paid search performance and drive conversions.