Social Media Highlight Templates
Reach health-conscious shoppers with easy-to-share HSA/FSA tips, savings info, and eligibility reminders. Use the copy below to design an instagram highlight educating customers of HSA/FSA eligibility.
Download Social Highlight Templates here.
Social Story Copy
Story 1: Introducing HSA/FSA Savings
Slide Text:
Did you know you may be eligible to use your HSA or FSA for [Brand Name]?
Subtext:
By using pre-tax HSA/FSA dollars, eligible customers can save an average of 30%.*
CTA:
Save more. Feel better. Tap to see how it works →
Disclaimer:
*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.
Story 2: How Savings Work
Slide Text:
Here’s how HSA/FSA = 30% Average Savings*
Subtext:
By spending pre-tax dollars, you’re essentially saving a percentage equal to your tax rate.
<insert visual>
CTA:
Scroll to see how to purchase using your HSA/FSA →
Disclaimer:
*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.
Visual Direction: Use something like the savings diagram we have had in the past: “with HSA” vs “without HSA”
Story 3: One-Time Purchase Checkout Flow
Slide Text:
How to use HSA/FSA at checkout
For one-time purchases:
Add Items to Your Cart.
At checkout, choose Truemed – Pay with HSA/FSA.Complete Health Assessment
Take a private health survey. A licensed provider will review to determine eligibility.Make Your Purchase
If eligible, pay with your HSA/FSA card. If you use a regular credit card, follow the emailed guide with your LMN to submit your purchase for reimbursement.
CTA: Shop Eligible Products
Story 4: Subscription Purchase Checkout Flow
Slide Text:
Getting a subscription? Here’s how to save:
1. Make Your Purchase
Add your favorite products to cart & check out with a regular card. Look for the Truemed survey link in your order confirmation.
2. Complete the Survey
Take a private health assessment on the same day as your purchase.
A licensed provider will review your answers and send your LMN if eligible.
3. Get Reimbursed
Use the guide sent with your LMN to submit your purchase for HSA/FSA reimbursement.
Most claims are paid out in 2–4 weeks.
CTA: Shop Eligible Products
Story 5: Call to Action
Slide Text:
Ready to save an average of 30% on [Product Name]?
Our Top Selling HSA/FSA Eligible Products
Visual: collage of 5 or so eligible products?
CTA: Shop Now
Story 5: FAQs
Slide Text:
Frequently Asked Questions
If you’re wondering things like…
What’s a Letter of Medical Necessity (LMN)?
What if I don’t have an HSA or FSA yet?
Is this only available in the US?
We’ve got you covered.
CTA: Check out our FAQs on HSA/FSA payment.
Seasonal Story Slides:
FSA Expiration: Option 1
Slide Text:
Did you know?
Most FSA dollars expire on December 31 if you don’t use them.
Subtext (Overlay):
Many people lose an average of $422 each year—just by forgetting to spend their funds.
CTA:
Shop Eligible Products →
Disclaimer:
Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.
FSA Expiration: Option 2
Slide Text:
Use Your FSA to Save an Average of 30% on [Brand Name]*
Subtext:
These are pre-tax dollars set aside for your health—put them to good use before the year ends and funds expire.
CTA:
Browse HSA/FSA Eligible Products →
Disclaimer:
*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.
Stack Your Savings This BFCM
Slide Text:
🎉 Black Friday + HSA/FSA = Big Savings
Subtext (Overlay):
Combine our best deals with your pre-tax dollars to save even more—
Save an average of 30% on eligible products when you check out with HSA/FSA.
CTA:
Shop the Sale→
Disclaimer:
*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.
Compliance Reminder
Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.
Please include our compliance disclaimer on any HSA/FSA messaging:
*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures
If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at merchants@truemed.com.
Need more guidance on what you can say about HSA/FSA? Review the Compliant HSA/FSA Messaging Guide and remember to add our required disclaimer with any savings claims.