Reach health-conscious shoppers with easy-to-share HSA/FSA tips, savings info, and eligibility reminders. Use the copy below to design an instagram highlight educating customers of HSA/FSA eligibility.

Download Social Highlight Templates here.

Slide Text:
Did you know you can use your HSA or FSA for [Brand Name]?

Subtext:
By using pre-tax HSA/FSA dollars, eligible customers can save ~30%.

CTA:
Save more. Feel better. Tap to see how it works →

Slide Text:
Here’s how HSA/FSA = ~30%* Savings

Subtext:
By spending pre-tax dollars, you’re essentially saving a percentage equal to your tax rate. 

<insert visual>

CTA:
Scroll to see how to purchase using your HSA/FSA →

*On average, 30% of gross income is paid to state and federal tax. Individual tax rates vary. To see your estimated savings, checkout the TrueSavings Estimator.

Visual Direction: Use something like the savings diagram we have had in the past: “with HSA” vs “without HSA” 

Slide Text:
How to use HSA/FSA at checkout
For one-time purchases:

1. Add Items to Your Cart.
   At checkout, choose Truemed – Pay with HSA/FSA.

2. Complete Health Assessment
   Take a private health survey. A licensed provider will review to determine eligibility.

3. Make Your Purchase
   Pay with your HSA/FSA card. If you use a regular credit card, follow the emailed guide with your LMN to submit your purchase for reimbursement.
   
   

CTA: Shop Eligible Products

Slide Text:
Getting a subscription? Here’s how to save:

1. Make Your Purchase
Add your favorite products to cart & check out with a regular card. Look for the Truemed survey link in your order confirmation.

2. Complete the Survey
Take a private health assessment on the same day as your purchase.
A licensed provider will review your answers and send your LMN if eligible.

3. Get Reimbursed
Use the guide sent with your LMN to submit your purchase for HSA/FSA reimbursement.
Most claims are paid out in 2–4 weeks.

CTA: Shop Eligible Products

Slide Text:
Ready to save ~30% on [Product Name]?

Our Top Selling HSA/FSA Eligible Products

Visual: collage of 5 or so eligible products?

CTA: Shop Now

Slide Text:

Frequently Asked Questions

If you’re wondering things like…

• What’s a Letter of Medical Necessity (LMN)?

• What if I don’t have an HSA or FSA yet?

• Is this only available in the US?

We’ve got you covered.

CTA: Check out our FAQs on HSA/FSA payment. 

Slide Text:
Did you know?
Most FSA dollars expire on December 31 if you don’t use them.

Subtext (Overlay):
Many people lose an average of $422 each year—just by forgetting to spend their funds.

CTA:
Shop Eligible Products →

Slide Text:
Use Your FSA to Save ~30% on [Brand Name]

Subtext:
These are pre-tax dollars set aside for your health—put them to good use before the year ends and funds expire. 

CTA:
Browse HSA/FSA Eligible Products →

Slide Text:
🎉 Black Friday + HSA/FSA = Big Savings

Subtext (Overlay):
Combine our best deals with your pre-tax dollars to save even more—
Save ~30% on eligible products when you check out with HSA/FSA.

CTA:
Shop the Sale→

• Download our Q4 Optimization Checklist

• Add an HSA/FSA Eligible Product Filter

• Seasonal Homepage Feature

• BFCM Email Templates

• FSA Expiration Email Templates

• HSA/FSA Meta Ad Templates