Looking to amplify your seasonal HSA/FSA campaigns with influencer or creator content? These ready-to-use video scripts are designed to make it easy for your partners to explain HSA/FSA benefits in a natural, educational, and engaging way. 

Each script aligns with a key seasonal moment—Open Enrollment, Black Friday/Cyber Monday, FSA Expiration, and New Year/New You—and is written to be spoken directly to camera in Reels, TikToks, or Stories. 

🗣️ (To camera)
“Open Enrollment is happening right now—and it’s one of the most important things to pay attention to if you want to save money on your health and wellness purchases next year.

This is the time of year when you choose your health insurance plan for 2026. And here’s why it matters: if you select a high-deductible plan, you become eligible for a Health Savings Account—or HSA. If your job offers a Flexible Spending Account, or FSA, you can enroll in that too.

Both of these accounts let you set aside pre-tax dollars to spend on qualified health products—which means you’re saving about 30% on average.

I use mine on products from [Brand] through a service called Truemed. At checkout, Truemed verifies your eligibility and makes it super easy to use your HSA or FSA funds. Takes like 60 seconds.

So if you’re planning your benefits right now, choose a plan that works harder for you next year.
Make sure you’re set up with an HSA or FSA—and if you already have one, check the link in my bio to see what you can use it on.”

📱 On-screen text suggestions:

• “Open Enrollment = Your chance to unlock HSA/FSA savings for 2026”

• “Save ~30% on qualified wellness purchases with pre-tax funds”

• “Use Truemed at checkout → Link in bio”
  

🗣️ (To camera)
“Alright, if you’re shopping Black Friday deals this year, here’s how to save even more, if you’ve got an HSA or FSA.

[Brand/Product] is running a BFCM promo right now and it’s eligible for HSA/FSA spending through Truemed.

That means if you qualify, you can stack your discount with pre-tax savings—and that usually adds up to around 30% off on top of the deal. Since HSAs and FSAs allow you to put aside pre-tax dollars, you are saving an amount equal to your tax rate. 

Truemed makes it really simple. At checkout, you just answer a quick health survey. If you’re approved, you can pay directly with your HSA or FSA card—or get reimbursed if you use a regular card.

I already grabbed mine and saved more than I expected. So if you’ve got HSA or FSA dollars, this is the time to use them.”

📱 On-screen text suggestions:

• “BFCM Deal + HSA/FSA = Max Savings 💸”

• “Save ~30% with pre-tax dollars through Truemed”

• “Check your eligibility at checkout → [Brand’s Link]”
  

🔗 CTA (spoken and on-screen):
“Hit the link in my bio to check out the deal and see if you qualify!”

🗣️ (To camera)
“Okay—if you have a job that offers benefits, there’s a good chance you’ve got an FSA, or Flexible Spending Account.

That’s money you set aside—before taxes—to use on health-related purchases. But here’s the thing:

Most FSA funds expire on December 31.
And if you don’t use that money in time, it’s gone for good.

That’s why I just used mine to grab [Product] from [Brand]. It qualifies for FSA spending through Truemed, and the process is actually super easy.

At checkout, you answer a short health survey, and if you’re eligible, you can either pay with your FSA card or submit for reimbursement.

Since it's pre-tax dollars, you're saving about 30% on average—on top of any year-end deals.

So don’t leave money on the table—use it to invest in your health while you still can.”

📱 On-screen text suggestions:

• “Have an FSA? Your funds expire Dec 31 🕒”

• “Use them on eligible wellness purchases”

• “Save ~30% with Truemed 💸”
  

🔗 CTA (spoken and on-screen):
“Tap the link in my bio to shop eligible products and use your FSA funds before the deadline.”

🗣️ (To camera)
“So if you’re like me and you’re trying to be a little healthier this year—this ones for you. 

Most HSA and FSA accounts just renewed, which means you’ve got brand-new pre-tax dollars to spend on products that support your health goals.

I used mine to buy [Product] from [Brand], and it was so easy to check out through Truemed. You just take a quick health survey, and if you qualify, you can use your hSA or FSA card to pay directly. 

Since it’s pre-tax money, you end up saving about 30%—which is kind of a no-brainer if you’re trying to be smart with spending this year.

If you’ve been thinking about getting [Product] or starting a new health routine, now’s the time to do it while motivation (and your HSA/FSA balance) is high.”

📱 On-screen text suggestions:

• “New year = fresh HSA/FSA funds 💸”

• “Use pre-tax dollars to save ~30% on wellness purchases”

• “Start strong with Truemed + [Brand/Product]”
  

🔗 CTA (spoken and on-screen):
“Tap the link in my bio to see if you qualify and start saving.”