Many shoppers abandon their carts due to price hesitation or uncertainty. Highlighting that your products may be HSA/FSA eligible—allowing customers to save an average of 30% with pre-tax dollars—can re-engage them and encourage completion of purchase.

• Finish Your Purchase and Save ~30% With Your HSA/FSA

• Don't Leave Yet - We Have HSA/FSA Savings To Offer

• Don't Miss Out: Save ~30% On Your Cart With HSA/FSA

• Complete Your Order with Tax-Free HSA/FSA Funds

• You Left Savings in Your Cart — Use Your HSA/FSA

For One-Time Purchases:

You were just a step away from completing your order—and we wanted to remind you that your purchase may be HSA/FSA eligible! Thanks to our partnership with Truemed, you can use pre-tax dollars to pay, saving an average of 30%.

Here’s how:

1. Return to your cart

2. Select Truemed at checkout

3. Complete a quick eligibility survey

4. Enter your HSA/FSA card to pay

Note: Checkout must be completed as a guest (not through Shop Pay).

For Subscription Orders:

Almost there! Don’t forget—your purchase may be eligible for HSA/FSA reimbursement. That means you can save an average of 30% with tax-free dollars.

Here’s how it works:

1. Complete your purchase as usual with a credit card

2. Take a quick eligibility survey (link in order confirmation)

3. Submit for reimbursement with your HSA/FSA provider

Tip

Include this email in your abandoned cart drip campaign, positioned before you offer a coupon code. It will make customers feel like they're receiving a discount through their HSA/FSA savings, enhancing the perceived value without directly offering a discount.

Add this to your abandoned cart emails during BFCM to boost urgency and maximize pre-tax savings:

Header Idea:
Stack Your Savings Before the Sale Ends

Body Copy:
Still thinking it over? BFCM savings + HSA/FSA savings = your biggest savingsof the year.
Use your pre-tax dollars to save an average of ~30%—on top of our biggest sale.

CTA:
[Complete My Order]

Include this urgent reminder when FSA funds are about to expire:

Header Idea:
Your FSA Funds Expire Soon—Don’t Lose Them

Body Copy:
Don’t leave money behind. If you have unused FSA funds, now’s your chance to spend them before the deadline—and save an average of ~30% on your order with pre-tax dollars.

CTA:
[Use My FSA Dollars]