Many shoppers abandon their carts due to price hesitation or uncertainty. Highlighting that your products may be HSA/FSA eligible—allowing customers to save an average of 30% with pre-tax dollars—can re-engage them and encourage completion of purchase.

• Finish Your Purchase and Save an Average of 30% With Your HSA/FSA*

• Don't Miss Out: Save an Average of 30% On Your Cart With HSA/FSA*

• Complete Your Order with Tax-Free HSA/FSA Funds if Eligible

• You Left Savings in Your Cart — You May Be Eligible to Use Your HSA/FSA

For One-Time Purchases:

You were just a step away from completing your order—and we wanted to remind you that your purchase may be HSA/FSA eligible! Thanks to our partnership with Truemed, you can use pre-tax dollars to pay if qualified, saving an average of 30%*.

Here’s how:

1. Return to your cart

2. Select Truemed at checkout

3. Complete a quick eligibility survey

4. Enter your HSA/FSA card to pay

Note: Checkout must be completed as a guest (not through Shop Pay).

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

For Subscription Orders:

Almost there! Don’t forget—your purchase may be eligible for HSA/FSA reimbursement. That means you might be eligible to save an average of 30%* with tax-free dollars.

Here’s how it works:

1. Complete your purchase as usual with a credit card.

2. Take a quick eligibility survey (link in order confirmation).

3. Submit for reimbursement with your HSA/FSA provider

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

Tip

Include this email in your abandoned cart drip campaign, positioned before you offer a coupon code. It will make customers feel like they're receiving a discount through their HSA/FSA savings, enhancing the perceived value without directly offering a discount.

Add this to your abandoned cart emails during BFCM to boost urgency and maximize pre-tax savings:

Header Idea:
Stack Your Savings Before the Sale Ends

Body Copy:
Still thinking it over? BFCM savings + HSA/FSA savings = your biggest savings of the year.
Use your pre-tax dollars to save an average of 30%*—on top of our biggest sale.

CTA:
[Complete My Order]

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

Include this urgent reminder when FSA funds are about to expire:

Header Idea:
Your FSA Funds Expire Soon—Don’t Lose Them

Body Copy:
Don’t leave money behind. If you have unused FSA funds, now’s your chance to spend them before the deadline—and save an average of 30%* on your order with pre-tax dollars.

CTA:
[Use My FSA Dollars]

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.

Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at merchants@truemed.com.

Need more guidance on what you can say about HSA/FSA? Review the Compliant HSA/FSA Messaging Guide and remember to add our required disclaimer with any savings claims.

• Add an HSA/FSA Eligible Product Filter

• Seasonal Homepage Feature

• BFCM Email Templates

• FSA Expiration Email Templates

• HSA/FSA Meta Ad Templates