Many shoppers abandon their carts due to price hesitation or uncertainty. Highlighting that your products may be HSA/FSA eligible—allowing customers to save an average of 30% with pre-tax dollars—can re-engage them and encourage completion of purchase.

Sample Subject Lines

Finish Your Purchase and Save ~30% With Your HSA/FSA
Don't Leave Yet - We Have HSA/FSA Savings To Offer
Don't Miss Out: Save ~30% On Your Cart With HSA/FSA
Complete Your Order with Tax-Free HSA/FSA Funds
You Left Savings in Your Cart — Use Your HSA/FSA

Sample Abandoned Cart Emails

For One-Time Purchases:

You were just a step away from completing your order—and we wanted to remind you that your purchase may be HSA/FSA eligible! Thanks to our partnership with Truemed, you can use pre-tax dollars to pay, saving ~30%*.
Here’s how:
Return to your cart
Select Truemed at checkout
Complete a quick eligibility survey
Enter your HSA/FSA card to pay
Note: Checkout must be completed as a guest (not through Shop Pay).
*On average, 30% of gross income is paid to state and federal tax. Individual tax rates vary. To see your estimated savings, checkout the TrueSavings Estimator.

For Subscription Orders:

Almost there! Don’t forget—your purchase may be eligible for HSA/FSA reimbursement. That means you can save ~30%* with tax-free dollars.
Here’s how it works:
Complete your purchase as usual with a credit card
Take a quick eligibility survey (link in order confirmation)
Submit for reimbursement with your HSA/FSA provider
*On average, 30% of gross income is paid to state and federal tax. Individual tax rates vary. To see your estimated savings, checkout the TrueSavings Estimator.

Tip

Include this email in your abandoned cart drip campaign, positioned before you offer a coupon code. It will make customers feel like they're receiving a discount through their HSA/FSA savings, enhancing the perceived value without directly offering a discount.

Seasonal Add-Ons for Abandoned Cart Campaigns

Black Friday / Cyber Monday

Add this to your abandoned cart emails during BFCM to boost urgency and maximize pre-tax savings:

Header Idea:
Stack Your Savings Before the Sale Ends

Body Copy:
Still thinking it over? BFCM savings + HSA/FSA savings = your biggest savingsof the year.
Use your pre-tax dollars to save ~30%*—on top of our biggest sale.

CTA:
[Complete My Order]

*On average, 30% of gross income is paid to state and federal tax. Individual tax rates vary. To see your estimated savings, checkout the TrueSavings Estimator.

FSA Expiration (Mid-Dec–Dec 31)

Include this urgent reminder when FSA funds are about to expire:

Header Idea:
Your FSA Funds Expire Soon—Don’t Lose Them

Body Copy:
Don’t leave money behind. If you have unused FSA funds, now’s your chance to spend them before the deadline—and save ~30%* on your order with pre-tax dollars.

CTA:
[Use My FSA Dollars]