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How long should this take?What you’re doing and why:How to do it:Why It Matters
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Website Optimization
Optimizing For Success

Homepage Feature

Edited

How long should this take?

30 minutes

What you’re doing and why:

Stand out as a leader in the health and wellness space all while helping your customers save on their purchases. Featuring your partnership with a homepage block ensures that customers are aware of this payment option, and can quickly navigate them to shop for  HSA/FSA eligible products.

How to do it:

Add the following copy to a content block on your website’s homepage. 

Header

Save an average of 30% on [Merchant Name] with HSA/FSA

Body

You may be eligible to use your pre-tax Health Savings Account (HSA) or Flexible Spending Account (FSA) funds to buy [Merchant products], saving an average of 30%.

Button

Learn More [link to landing page]

Additional Header Ideas:

  • "Pay with HSA/FSA Savings"

  • “Yes, You Can Use Your HSA/FSA Here”

  • “Shop with Pre-Tax Dollars”

  • “HSA/FSA Eligible Products Available Now”

Why It Matters

Brands that promote HSA/FSA savings directly on their homepage see real results.
Example: Amazfit

  • 📈 32% increase in average order value

  • 💳 14% of total DTC sales through HSA/FSA

  • 🚀 30% boost in ROAS from paid campaigns that included HSA/FSA messaging

✅ Want the full breakdown? See the Amazfit Case Study