Homepage Feature

Featuring your partnership with a homepage block ensures that customers are aware of this payment option, and can quickly navigate them to shop for HSA/FSA eligible products.

Add the following copy to a content block on your website’s homepage. 

Additional Header Ideas:

• "Pay with HSA/FSA Savings"

• “You May Be Eligible To Use Your HSA/FSA Here”

• “Shop with Pre-Tax Dollars”

Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.

Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at merchants@truemed.com.

Need more guidance on what you can say about HSA/FSA? Review the Compliant HSA/FSA Messaging Guide and remember to add our required disclaimer with any savings claims.

Brands that promote HSA/FSA savings directly on their homepage see real results.
Example: Amazfit

• 📈 32% increase in average order value

• 💳 14% of total DTC sales through HSA/FSA

• 🚀 30% boost in ROAS from paid campaigns that included HSA/FSA messaging

✅ Want the full breakdown? See the Amazfit Case Study