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Suggested CopyOption 1 (with CTA):Option 2 (short + bold):Where to Add Messaging
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Merchant Marketing Resources
Marketing HSA/FSA Year-round
Email Lifecycle Marketing

HSA/FSA Headers & Footers

Edited

Adding HSA/FSA language to your email templates is one of the easiest ways to increase awareness and drive conversion. Merchants who consistently include this messaging see higher engagement and more reimbursed purchases.

Suggested Copy

Option 1 (with CTA):

Save ~30% on [Company Name] using your HSA/FSA if eligible. [Learn More →]

Link the CTA to your HSA/FSA landing page or education resource.

Option 2 (short + bold):

HSA/FSA Eligible. Save ~30%.

Where to Add Messaging

We recommend adding HSA/FSA messaging to the top or bottom of every email template, including:

  • Welcome emails

  • Abandoned cart emails

  • Browse abandonment

  • Post-purchase emails

  • Promotions and newsletters

  • Winback and re-engagement campaigns

  • Subscription renewal/reminders

Tip: Add this to your email template footer or create a reusable content block for easy use across campaigns.