Highlight Eligible Products with HSA/FSA Badges

Adding HSA/FSA Eligible Badges to qualifying products helps customers quickly identify what they can purchase using pre-tax funds. These badges drive trust, improve discoverability, and increase conversion rates—especially during key spending moments like Open Enrollment, BFCM, and year-end FSA expiration season.

We recommend grouping all eligible items into one easy-to-navigate collection. If you have a large number of SKUs, follow our step-by-step guide to set this up:

👉 Create an HSA/FSA Eligible Product Collection in Shopify

Use our approved, ready-to-upload badge files to ensure brand and compliance consistency:

👉 Download HSA/FSA Eligible Badges

Note: You are welcome to create your own badge as long as copy is unchanged, and you include an asterisk and our eligibility disclaimer:

“Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.”

Always include our approved disclaimer on any page where HSA/FSA eligibility is promoted or badges are visible:

“Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.”

Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.

If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at merchants@truemed.com.

Need more guidance on what you can say about HSA/FSA? Review the Compliant HSA/FSA Messaging Guide and remember to add our required disclaimer with any savings claims.