Resources

Compliant HSA/FSA Messaging

Give your team plug‑and‑play, compliant language to market HSA/FSA payments through Truemed—without slowing down creative.

Fast Rules (Print & Pin)

Do:

  • Treat eligibility as conditional (“may be eligible,” “if you qualify”).
  • Tie eligibility to specific products or narrow categories unless nearly all products qualify.
  • Use precise terminology: practitioner / clinician / healthcare provider, clinical intake form / health survey / medical questionnaire, Letter of Medical Necessity (LMN).
  • Place the disclaimer near the claim and make it readable:
    Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.
  • When using savings, present as average of 30% and add the disclaimer.

Don’t:

  • Promise approvals or imply certainty (no “guaranteed,” “is eligible,” “approved”).
  • Make blanket brand/category eligibility claims for mixed catalogs.
  • Use vague wellness language as a basis for eligibility (“feel energized,” “radiant”).
  • Call clinicians “our” or say “doctor” or “doctor’s note.”
  • Say Truemed is free or paid by someone else; use “included in the purchase price.”

Mandated Terminology

Use

  • Practitioner / clinician / healthcare provider
  • Independent licensed practitioner (when helpful)
  • Clinical intake form / health survey / medical questionnaire
  • Letter of Medical Necessity (LMN)
  • Qualified / eligible customers

Avoid

  • “Doctor” / “doctor’s note”
  • “Quick survey” (don’t diminish rigor)
  • “Free with Truemed” (instead: The cost of Truemed’s services is included in your purchase price.)

How to Talk About Eligibility (Product vs. Category)

Product‑level (preferred for mixed catalogs):

  • HSA/FSA eligible with a Truemed LMN.
  • This item may be HSA/FSA‑eligible when used to address a specific health condition.

Mixed category page:

  • Some products may qualify for HSA/FSA with a Truemed LMN. Look for the Truemed logo on product pages.

Exception (all/nearly all products eligible):

  • Our products are HSA/FSA eligible with a letter of medical necessity.
  • [Brand] now accepts HSA/FSA for qualified customers.

Never say (for mixed catalogs):

  • [Brand] is HSA/FSA approved.
  • Use your HSA/FSA on our entire [Category].

How to Talk About Savings

What’s allowed:

  • 30% average savings framing with disclaimer.
  • Optional context: depending on tax bracket and state rules.

Copy patterns:

  • 30% savings on average when you pay with HSA/FSA funds.*
  • Truemed makes it simple for qualified customers to pay with HSA/FSA funds and save an average of 30%.
  • Eligible customers save an average of 30% on top of Black Friday deals.

Avoid:

  • Save up to 40%.
  • Save 30% now!
  • Unqualified “save an average of 30%” with no disclaimer.

Required disclaimer near the claim:
Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.

Placement & Design of Disclaimers

  • Proximity: Put the disclaimer on the same screen/creative as the claim, or use an asterisk (*) and point to a clearly visible footer.
  • Readability: Not tiny; contrast against background; in video, visible for 3–4 seconds minimum.
  • Links: If in text, hyperlink to truemed.com/disclosures. In images/video, the URL text is sufficient.

Combined disclaimer (covers eligibility + savings):
Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.

Copy Bank — Headlines & Captions

A) Always‑On Announcements (mixed catalogs)

Headlines

  • You may be able to use HSA/FSA with Truemed
  • Check HSA/FSA eligibility with Truemed
  • HSA/FSA may be available for select items

Captions

  • Use Truemed to see if your purchase qualifies for HSA/FSA. If eligible, pay with pre‑tax funds and save 30% on average.
  • Some products may qualify for HSA/FSA with a Truemed LMN. Check eligibility at checkout.

Add disclaimer (place near or in caption).

B) Product‑Specific (single SKU)

Headlines

  • HSA/FSA eligible with a Truemed LMN
  • [Product Name] may be HSA/FSA‑eligible

Captions

  • This item may be HSA/FSA‑eligible when used for a specific health condition. Complete the health survey to see if you qualify.

C) Savings‑Forward (with disclaimer)

Headlines

  • 30% average savings when you qualify*
  • Pay with HSA/FSA funds and save 30% on average

Captions

  • Qualified customers can use HSA/FSA and save an average of 30% on eligible items. Check eligibility with Truemed.

Required: Add combined disclaimer.

Approved Seasonal Copy Examples

Open Enrollment

  • It’s open enrollment season: max out your HSA/FSA contribution to save an average of 30%.
  • Planning your 2026 benefits? Qualified customers can pay with HSA/FSA.
  • Qualify to use HSA/FSA funds on eligible products.

Black Friday / Cyber Monday

  • Maximize your savings with HSA/FSA funds this BFCM if eligible.
  • x% Off Sitewide + Save an average of 30% when you pay with HSA/FSA.
  • Stack Your Savings: [Insert Sale] + HSA/FSA = Bigger Benefits*.

End‑of‑Year / FSA Expiration

  • Don’t let your FSA funds expire—shop eligible products today.
  • Use it or lose it: FSA funds expire December 31.
  • Save an average of 30% if eligible—use your FSA funds before they’re gone.

New Year, New You

  • New Year’s resolutions? Invest in your health goals and save an average of 30% with HSA/FSA if eligible.
  • Replenished benefits? Shop eligible products with your HSA/FSA if eligible.
  • Start the year strong—use HSA/FSA funds to save an average of 30%.

Always include the disclaimer near these statements.

”Acceptable With Disclaimer” Phrase Bank

Use these only when the disclaimer is visible on the same creative (or clearly asterisked to a footer):

  • Save an average of 30% when you pay with HSA/FSA funds.
  • Eligible customers save 30% on average with pre‑tax HSA/FSA dollars.
  • Stack your savings: [Sale] + HSA/FSA = bigger benefits.
  • Qualified customers can pay with HSA/FSA at checkout.
  • [Brand/Product] may be HSA/FSA‑eligible with a Truemed LMN.

Required disclaimer:
Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.

Pre‑Publication Compliance Checklist

  1. Conditional language? (may / if you qualify / with LMN)
  2. Savings framed as average with disclaimer? (~30% + combined disclaimer)
  3. Scope correct? (product‑level for mixed catalogs; exception allowed only if nearly all products qualify)
  4. Precise terminology? (practitioner, LMN, clinical intake form; no “doctor,” no “quick survey”)
  5. No third‑party guarantees? (no outcome predictions)
  6. Medical benefits over general wellness? (tie to treating/managing conditions)
  7. No “free Truemed” language? (use “included in the purchase price”)
  8. Disclaimer placement (near claim; readable; link if text)

FAQs

  • Can we say “[Brand] is HSA/FSA eligible”?
    Not for mixed catalogs. Use product‑specific or “some products may qualify.”
  • Do we have to mention LMN?
    Yes, where practicable. Eligibility generally requires an LMN.
  • Do we need the disclaimer if the claim is tiny?
    Yes—use proximity or an asterisk to a visible footer.
  • Can we say how fast or how likely approval is?
    Avoid. Only use specific turnaround stats if you can substantiate for a large majority.
  • How do we describe clinician review?
    An independent licensed practitioner will review your clinical intake form.

Contact

Want a pre‑flight review? Send assets to merchants@truemed.com before go‑live.