Paid Ads: Unlocking Revenue Potential

Boost Revenue with Ads

We’re hearing a consistent trend: brands who are spending on ads highlighting HSA/FSA eligibility are seeing impressive returns. It’s clear that tapping into the growing awareness around HSA/FSA benefits can significantly boost your campaign’s effectiveness — and your bottom line.

It’s a powerful strategy that we’re seeing pay off across the board, and the best part is — you don’t need to overcomplicate it.

HSA/FSA Meta Ad Templates

We’ve put together 5 customizable ad templates — formatted for both Instagram feed and story — to help you promote your HSA/FSA eligibility.

How to use them:

• Choose a template
• Add your brand colors, logo, and imagery
• Share with your audience!

These are designed to be plug-and-play, making it easy to start testing today.

Access the Designed Ad Templates

Compliant Ad Copy

Access the Designed Ad Templates

1. [Product Name] - HSA/FSA eligible. Qualified customers save an average of 30% CTA: Shop Eligible Products

2. [Brand Name] just got more accessible. HSA/FSA funds accepted! CTA: Shop Eligible Products

3. Use your HSA/FSA on [Product Name] CTA: Shop Eligible Products

4. Save an average of 30% with pre-tax HSA/FSA dollars CTA: Shop Eligible Products

5. HSA & FSA Eligible - Qualify to save an average of 30% CTA: Shop Eligible Products

Additional Copy Headlines

• HSA/FSA Eligible
• Qualify to Save an Average of 30%
• HSA/FSA Funds Accepted
• Qualified Customers Save an Average of 30% with HSA/FSA

Season-Specific Targeting Strategies

• Check out our seasonal promotion guide.

Need More Inspo?

Our partner Stand+ achieved:

• 70% of all Stand+ website sales in March 2024 came via Truemed.
• $16 CPA on HSA/FSA ads — one of the most cost-effective campaigns of the year!

Stand+ kept HSA/FSA-focused ads running as an “always-on” campaign, consistently driving qualified traffic.

Read the full Case Study.

Targeting Strategies for HSA/FSA Consumers

• Health Interests: Target users interested in health, wellness, fitness, or specific health-related topics like biohacking, longevity, or wellness tech.
• Occupation and Industry: Focus on professions likely to have employer-sponsored HSA/FSA benefits, such as healthcare, tech, or corporate roles.
• Income Brackets: Use demographic targeting for higher income brackets, as these individuals are more likely to have access to HSA/FSA plans.
• Life Events: Target life stages like “new parents” or “recently married,” as they may be managing healthcare costs more actively.
• Behavioral Signals: Look for users who engage with health and fitness apps, make online health-related purchases, or show interest in tax benefits.

Compliance Reminder

Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.

Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at merchants@truemed.com.

Need more guidance on what you can say about HSA/FSA? Review the Compliant HSA/FSA Messaging Guide and remember to add our required disclaimer with any savings claims.