Service Business Guide

Using Truemed in Targeted Advertising

Boost Revenue with Ads

We’re hearing a consistent trend: brands who are spending on ads highlighting HSA/FSA eligibility are seeing impressive returns. It’s clear that tapping into the growing awareness around HSA/FSA benefits can significantly boost your campaign’s effectiveness—and your bottom line.

It’s a powerful strategy that we’re seeing pay off across the board, and the best part is—you don’t need to overcomplicate it.

Sample Messaging

  • HSA/FSA Eligible

  • Qualify to Save ~30%

  • HSA/FSA Funds Now Accepted

  • Save an Average of 30% with HSA/FSA

Targeting Strategies for HSA/FSA Consumers

  • Health and Wellness Interests: Target users interested in health, wellness, fitness, or specific health-related topics like biohacking, longevity, or wellness tech.

  • Occupation and Industry: Focus on professions likely to have employer-sponsored HSA/FSA benefits, such as healthcare, tech, or corporate roles.

  • Income Brackets: Use demographic targeting for higher income brackets, as these individuals are more likely to have access to HSA/FSA plans.

  • Life Events: Target life stages like “new parents” or “recently married,” as they may be managing healthcare costs more actively.

  • Behavioral Signals: Look for users who engage with health and fitness apps, make online health-related purchases, or show interest in tax benefits.

Season-Specific Targeting Strategies