Social Channels

Use these social-ready templates to inform, educate, and convert with your new HSA/FSA payment option. In this guide, you’ll find approved captions, image prompts, and posting tips that align with Truemed’s compliance standards — including how to use phrases like “save an average of 30% with HSA/FSA” when paired with our required disclaimer.

Compliant Headlines

• [Product Name] is HSA/FSA Eligible
• Pay with HSA/FSA at checkout
• You may be able to use HSA/FSA for [Product Name]
• Qualified customers can use HSA/FSA for [Product Name]
• Save an average of 30% with HSA/FSA (if eligible)
• Eligible customers save an average of 30% with HSA/FSA
• Your purchase from [Brand Name] may be HSA/FSA eligible

Compliant Captions

Tag us (@truemedpayments) in your post or feel free to invite us to collaborate. Our social team will review posts as they come in, and would be happy to collaborate when we are able.

Caption 1:

Exciting News! [Brand/Product] may qualify for HSA/FSA use through partnership with Truemed. Qualified customers save an average of 30% by using pre-tax funds. Select Truemed at checkout and take a private health survey to determine eligibility.

Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

Caption 2:

Big news! [Brand/Product] may be HSA/FSA-eligible with Truemed. Choose Truemed at checkout, and if you qualify, pay with pre-tax funds and save 30% on average.

Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

Caption 3:

Exciting news! We’ve partnered with @truemedpayments to enable eligible customers to use HSA/FSA funds to purchase [Merchant Name] products.

That means shopping with pre-tax dollars, resulting in a net savings of an average of 30%.*

The process is simple.

1. Shop as you normally would, and check out as a guest (not Shop Pay)
2. Select the “Truemed” payment option at checkout
3. Take a private health survey to determine eligibility
4. Enter your HSA or FSA card information

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

What NOT To Say

• Save up to 30% — This is incorrect. Eligible customers save an average of 30%.
• Now HSA/FSA Eligible — You were always HSA/FSA eligible; Truemed just makes it possible to accept these funds directly.
• Do not indicate that all customers are automatically eligible.

Compliance Reminder

Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.

Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing or if your copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at merchants@truemed.com.