Intro to Truemed on WooCommerce
Welcome to the Truemed family. This guide covers everything you need to know before getting started so your launch goes smoothly.
What Is Truemed?
Truemed partners with merchants to enable qualified customers to use their HSA/FSA funds on eligible health and wellness products. We connect customers with licensed healthcare providers who evaluate eligibility and issue Letters of Medical Necessity (LMNs) to qualifying individuals.
Because HSA/FSA accounts use pre-tax dollars, your customers can save an average of 30% on eligible purchases. That means more buying power, less price sensitivity, and stronger retention.
HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.
Why Merchants Partner with Truemed
Truemed drives measurable results for merchants across categories:
- Higher AOV: Customers spend more when using pre-tax dollars
- Improved conversion: HSA/FSA eligibility tips the scale for price-sensitive buyers
- Stronger retention: Customers are less likely to churn when they’re saving on every purchase
How Truemed Works on WooCommerce
Truemed integrates with WooCommerce through a dedicated plugin. Here’s the customer experience at a high level:
- Product page: Customers see an HSA/FSA eligibility widget on your product pages, letting them know they may qualify.
- Checkout: The customer selects “Truemed” as their payment method.
- Health intake: After placing the order, the customer completes a health survey (~2 minutes).
- Provider review: A licensed provider reviews the intake. If eligible, an LMN is issued within 24-48 hours.
- Payment processed: If the customer paid with their HSA/FSA card, they’re all set. If they used a regular card, they receive reimbursement instructions along with their LMN.
What to Expect During Onboarding
Your onboarding process includes the following key steps:
Before You Get Started
Complete these steps ahead of time to keep things on track:
1. Upload Your Product Catalog
Provide your full product list as a CSV with the following columns: Name, SKU, and Description. Our team needs the complete catalog, including all product variants, to accurately categorize eligibility.
2. Connect Your Bank Account
Complete the Stripe Express onboarding using the link provided by your Truemed contact. See the Stripe Onboarding & Connection article for details.
3. Ensure Admin Access
You’ll need WordPress administrator access to install and configure the Truemed plugin on your WooCommerce store.
Key Contacts
Frequently Asked Questions
What is an LMN? A Letter of Medical Necessity is a document from a licensed provider explaining why a product is medically necessary. It’s required to use HSA/FSA funds on products that aren’t automatically IRS-eligible.
Do customers need a doctor’s prescription? No. Truemed’s network of licensed providers handles the evaluation and LMN issuance.
Does the customer’s checkout email need to match their HSA/FSA account? No, but the customer’s name should match across the order, their Truemed health survey, and their HSA/FSA account.
Can customers use a regular credit card and get reimbursed later? Yes. Customers can select the Truemed payment option and enter a non-HSA/FSA card. They’ll receive reimbursement instructions along with their LMN.
How does Truemed handle sales tax? Sales tax is still charged and is eligible to be paid by HSA/FSA funds.
Next Steps
- Stripe Onboarding & Connection — Set up your bank account and Stripe connection
- SKU Upload — Keep your product catalog up to date
