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Merchant Marketing Resources

Marketing HSA/FSA Year-round

Enhancing your marketing strategy by aligning key messaging and best practices with each quarter can effectively promote HSA/FSA spending among your customers.
Site Optimization
Seasonal Site Banners
Banners offer a quick, high-visibility way to announce HSA/FSA eligibility during critical spending seasons. Use the one-liners below to create compli...
Email Marketing Campaigns
Open Enrollment: Overview & Email Campaign Templates
Open Enrollment is one of the most important—but overlooked—opportunities to educate your customers about Health Savings Accounts (HSAs) and Flexible ...
HSA/FSA Promotion: Seasonal Planning
Enhancing your marketing strategy by aligning key messaging and best practices with each quarter can effectively promote HSA/FSA spending among your c...
Q4 Promotion
Q4 is the make-or-break season for retailers, with a staggering nearly 30% of annual retail sales occurring in the final quarter of the year—meaning...