Email Marketing
Unlock the full potential of offering HSA/FSA payment options by using email to drive awareness and engagement throughout the buyer's journey.
HSA/FSA Dedicated Campaigns
Launch Email
What you’re doing and why: Inform your current customers that they may now qualify to use their HSA/FSA funds for purchases. Convert leads who've be...
Steady State Emails
Regularly reminding consumers of your products' HSA/FSA eligibility encourages them to use—and even fund—these accounts , expanding your base of HSA/...
Lifecycle Marketing
Abandoned Cart Campaigns
Many shoppers abandon their carts due to price hesitation or uncertainty. Highlighting that your products may be HSA/FSA eligible—allowing customers t...
Winback Campaigns
For lapsed customers, highlighting new ways to save can rekindle interest. Including Truemed messaging in your winback emails reminds former customers...
New Subscriber / Welcome Flow
How to Add HSA/FSA Messaging to Your Welcome Series Your welcome email sets the tone for your brand experience. It’s the perfect opportunity to educat...
Re-engagement Campaigns
If a subscriber hasn’t opened or clicked in a while, a fresh message around savings through HSA/FSA benefits can reignite interest. One-Time Purchases...
Browse Abandonment
A gentle reminder that the product they viewed may be HSA/FSA eligible could be the nudge a shopper needs to return and convert. One-Time Purchases: B...
Post-Purchase Flow
Post-purchase emails are a great moment to confirm next steps, educate on reimbursement, and reinforce the added value of buying with HSA/FSA dollars....
Product Education / How-To Emails
Product guides and how-to emails are an ideal place to reinforce the added value of HSA/FSA eligibility for health and wellness products. One-Time Pur...
Loyalty / Rewards Program Emails
Double down on savings by reminding customers they can combine rewards points with HSA/FSA tax-free spending. One-Time Purchases: Want even more savin...
Reactivation Email
How long should this take? 20 minutes What you’re doing and why: Use HSA/FSA savings messaging to re-engage churned subscribers and one-time buyers Sa...
Subscription Renewal or Refill Reminders
Don’t miss the chance to remind returning customers that their next order may be reimbursable with their HSA/FSA account. One-Time Purchases: Time to ...
Email Headers & Footers
Adding HSA/FSA language to your email templates is one of the easiest ways to increase awareness and drive conversion. Merchants who consistently incl...