Marketing
Ready to start marketing Truemed to your customers? Learn about some best practices and access resources to help you easily implement.
Website Optimization
HSA/FSA Landing Page
How long this should take: 1 hour What you’re doing and why: A dedicated landing page explaining how to use HSA/FSA funds for your company's products ...
Homepage Feature
How long should this take? 30 minutes What you’re doing and why: Stand out as a leader in the health and wellness space all while helping your custome...
Homepage Banner
Banners offer a quick, high-visibility way to announce HSA/FSA eligibility during critical spending seasons. Use the one-liners below to create compli...
Banner on Pricing Pages
How long should this take? 20 minutes What you’re doing and why: Sharing the savings benefit on pricing pages can help convert price sensitive new mem...
HSA/FSA Blog Post
Publishing a blog post about HSA/FSA eligibility is one of the highest-leverage things you can do to increase awareness that your products are HSA/FSA...
FAQ Page Updates
How long this should take: 10 minutes What you’re doing and why: Provide answers to questions customers may have about HSA/FSA eligibility. How to do ...
Highlight HSA/FSA Access in Your Site Navigation or Footer
Ensure customers can always find your Truemed qualification survey or landing page by making HSA/FSA access a permanent part of your site’s naviga...
Email & Social Promotion
Purpose & Promotional Principles
Best practices for spreading the word about your partnership with Truemed. Unlock the full potential of offering HSA/FSA payment options by using emai...
Email Templates
How long should this take? 30 minutes What you’re doing and why: Inform your current customers that they may now qualify to use their HSA/FSA funds f...
Social Post Templates
How long should this take? 30 minutes What you’re doing and why: Leverage promotion on social media to inform, educate, and convert your audience with...
HSA/FSA Promotion: Seasonal Planning
Enhancing your marketing strategy by aligning key messaging and best practices with each quarter can effectively promote HSA/FSA spending among your c...
Using Truemed in Targeted Advertising
Go above and beyond by applying the same strategies that drive success for Truemed's top partners We're hearing a consistent trend: brands who are sp...
Q4 Promotion
Q4 is the make-or-break season for retailers, with a staggering nearly 30% of annual retail sales occurring in the final quarter of the year—meaning...
Inserting HSA/FSA Messaging into Existing Email Flows
Adding HSA/FSA messaging to your existing email flows is one of the most effective ways to drive awareness, increase conversion, and improve retention...
HSA/FSA Headers & Footers
Adding HSA/FSA language to your email templates is one of the easiest ways to increase awareness and drive conversion. Merchants who consistently incl...
Marketing HSA/FSA Year-round
Q4 Optimization Checklist
The end of the year brings three major revenue drivers: Open Enrollment, the FSA deadline, and New Year, New You. Open Enrollment in the fall is a key...
Watch Our Q4 Webinar: Finish the Year Strong: Keep Members, Win New Ones, and Sell More with HSA/FSA
Missed our live session? No problem. You can now watch the full recording of our latest webinar— “Finish the Year Strong: Keep Members, Win New Ones, ...
New Year, New You Email Templates: Kick Off 2025 with HSA/FSA-Driven Campaigns
January is a high-intent season for health and wellness purchases—and it also marks the start of a new benefit year. Most customers have just receive...
FSA Expiration Email Templates: Drive Year-End Urgency with Truemed
Each year, billions in FSA funds go unspent—and forfeited. In fact, about 47% of FSA participants forfeited unused funds in 2023 , averaging $422 pe...
HSA/FSA Ad Templates for Year-End Promotions
Leverage high-intent, pre-tax spending with targeted HSA/FSA ad campaigns during the most profitable times of the year: End-of-Year FSA Expiration an...
Open Enrollment: Overview & Email Campaign Templates
Open Enrollment is one of the most important—but overlooked—opportunities to educate your customers about Health Savings Accounts (HSAs) and Flexible ...