Email Templates

How long should this take?

30 minutes

What you’re doing and why:

• Inform your current customers  that they may now qualify to use their HSA/FSA funds for purchases. 

• Convert leads who've been on the fence due to price sensitivity

Case studies have shown that open rates and CTRs for this promotional email are typically an order of magnitude higher than standard marketing material.

Sample Subject Lines

1. Unlock 30% Savings on Average with HSA/FSA if Eligible: Here's How!

2. Introducing: Use Your HSA/FSA To Save Big On [Product] if Eligible

3. Ready to Save 30%? [Company] Launches HSA/FSA Payment Option!

Tips

• Make sure to include how a customer can use their HSA/FSA, ideally linking to your HSA/FSA landing page with further instructions.

• Be explicit about the potential savings -- 30% on average

Sample Launch Email

How long should this take?

20 minutes

What you’re doing and why:

Add a Truemed CTA to the footer of all emails to consistently remind customers of the savings they can enjoy when spending HSA/FSA dollars with you. 

How to do it:

Copy and paste the below text into the footer of existing marketing emails.

Get reimbursed an average of 30% for the next year on your [Merchant Name] membership using your HSA/FSA. To get started, take a 2 minute survey and pay a $20 fee: Qualify for HSA/FSA Spending [CTA linking your survey link]