Email Templates

Inform your current customers  that they may now qualify to use their HSA/FSA funds for purchases. Case studies have shown that open rates and CTRs for this promotional email are typically an order of magnitude higher than standard marketing material.

Sample Subject Lines

1. Unlock Pre-Tax Savings with HSA/FSA if Eligible: Here's How!

2. Introducing: Use Your HSA/FSA To Save Big On [Product] if Eligible

3. Eligible Customers Save an Average of 30% With HSA/FSA Pre-Tax Funds

4. [Company] Launches HSA/FSA Payment Option For Qualified Customers

Exciting news — we’ve partnered with Truemed to make it easier for qualified customers to use Health Savings Account (HSA) or Flexible Spending Account (FSA) funds toward eligible [Brand Name] products.

That means if you qualify, you can purchase products using pre-tax dollars — resulting in average savings of around 30%.*

HSAs and FSAs were created to help you spend pre-tax dollars on products and services that may help treat or prevent specific medical conditions. Truemed helps make that process simple:

1. Complete Health Assessment:
Take a private health survey and pay $20. A licensed provider will review your answers to determine eligibility. If eligible, you'll receive a Letter of Medical Necessity (LMN) within 1 day.

2. Make Your Purchase:
Do not pay with HSA/FSA card during checkout.

3. Submit for HSA/FSA Reimbursement:
If you qualify, you'll receive an LMN and a guide on how to submit your purchase to your HSA/FSA administrator for reimbursement. Claims are typically paid out in 2-4weeks.

Truemed’s mission is to make true medicine more affordable and accessible. Learn more at truemed.com.

*Truemed is for qualified customers. Average savings are based on pre-tax benefit use and vary by individual. Learn more at truemed.com/disclosures.

Important: Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing, we may ask you to update or remove the asset. 

Adding HSA/FSA language to your email templates is one of the easiest ways to increase awareness and drive conversion. Merchants who consistently include this messaging see higher engagement and more reimbursed purchases.

Eligible customers can save an average of 30% on [Company Name] using pre-tax HSA/FSA dollars. To get started, take a private health survey and pay a $20 fee.

Qualify for HSA/FSA Spending [CTA linking your survey link] →

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

HSA/FSA Eligible. Save an average of 30%. To get started, take a private health survey and pay a $20 fee.

Qualify for HSA/FSA Spending [CTA linking your survey link] →

Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

Link the CTA to your HSA/FSA landing page or eligible product collection.

Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.

Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at merchants@truemed.com.

Need more guidance on what you can say about HSA/FSA? Review the Compliant HSA/FSA Messaging Guide and remember to add our required disclaimer with any savings claims.