Marketing
Ready to start marketing Truemed to your customers? Learn about some best practices and access resources to help you easily implement.
Website Optimization
HSA/FSA Landing Page
A dedicated landing page explaining how to use HSA/FSA funds for your company's products serves several purposes: Funnel traffic from marketing campai...
Homepage Feature
How long should this take? 30 minutes What you’re doing and why: Stand out as a leader in the health and wellness space all while helping your custome...
Homepage Banner
Banners offer a quick, high-visibility way to announce HSA/FSA eligibility during critical spending seasons. Use the one-liners below to create compli...
Marketing Playbook: A Successful Launch
Best practices for spreading the word about your partnership with Truemed. After reviewing, be sure to check out: FAQs: Questions your customers might...
Banner on Pricing Pages
Sharing the savings benefit on pricing pages can help convert price sensitive new members, improve retention, and help to encourage greater spend by c...
HSA/FSA Blog Post
Publishing a blog post about HSA/FSA eligibility is one of the highest-leverage things you can do to increase awareness that your products are HSA/FSA...
FAQ Page Updates
How long this should take: 10 minutes What you’re doing and why: Provide answers to questions customers may have about HSA/FSA eligibility. How to do ...
Highlight HSA/FSA Access in Your Site Navigation or Footer
Ensure customers can always find your Truemed qualification survey or landing page by making HSA/FSA access a permanent part of your site’s naviga...
Email & Social Promotion
Purpose & Promotional Principles
Best practices for spreading the word about your partnership with Truemed. Unlock the full potential of offering HSA/FSA payment options by using emai...
Email Templates
Inform your current customers that they may now qualify to use their HSA/FSA funds for purchases. Case studies have shown that open rates and CTRs fo...
Social Post Templates
How long should this take? 30 minutes What you’re doing and why: Leverage promotion on social media to inform, educate, and convert your audience with...
HSA/FSA Promotion: Seasonal Planning
Enhancing your marketing strategy by aligning key messaging and best practices with each quarter can effectively promote HSA/FSA spending among your c...
Using Truemed in Targeted Advertising
Go above and beyond by applying the same strategies that drive success for Truemed's top partners We're hearing a consistent trend: brands who are sp...
Q4 Promotion
Q4 is the make-or-break season for retailers, with a staggering nearly 30% of annual retail sales occurring in the final quarter of the year—meaning...
Inserting HSA/FSA Messaging into Existing Email Flows
Adding HSA/FSA messaging to your existing email flows is one of the most effective ways to drive awareness, increase conversion, and improve retention...
HSA/FSA Headers & Footers
Adding HSA/FSA language to your email templates is one of the easiest ways to increase awareness and drive conversion. Merchants who consistently incl...
Marketing HSA/FSA Year-round
Q4 Optimization Checklist
The end of the year brings three major revenue drivers: Open Enrollment, the FSA deadline, and New Year, New You. Open Enrollment in the fall is a key...
Watch Our Q4 Webinar: Finish the Year Strong: Keep Members, Win New Ones, and Sell More with HSA/FSA
Missed our live session? No problem. You can now watch the full recording of our latest webinar— “Finish the Year Strong: Keep Members, Win New Ones, ...
New Year, New You Email Templates: Kick Off 2025 with HSA/FSA-Driven Campaigns
January is a high-intent season for health and wellness purchases—and it also marks the start of a new benefit year. Most customers have just receive...
FSA Expiration Email Templates: Drive Year-End Urgency with Truemed
Each year, billions in FSA funds go unspent—and forfeited. In fact, about 47% of FSA participants forfeited unused funds in 2023 , averaging $422 pe...
HSA/FSA Ad Templates for Year-End Promotions
Leverage high-intent, pre-tax spending with targeted HSA/FSA ad campaigns during the most profitable times of the year: End-of-Year FSA Expiration an...
Open Enrollment: Overview & Email Campaign Templates
Open Enrollment is one of the most important—but overlooked—opportunities to educate your customers about Health Savings Accounts (HSAs) and Flexible ...