Service Business Guide

HSA/FSA Ad Templates for Year-End Promotions

Leverage high-intent, pre-tax spending with targeted HSA/FSA ad campaigns during the most profitable times of the year: End-of-Year FSA Expiration and New Year, New You. Below are ready-to-use ad templates and messaging examples to help you capture more revenue from eligible customers.

FSA Expiration Ads – 5 Templates & Copy Examples

Why It Works: In 2023, 47% of FSA participants forfeited an average of 422∗∗—totaling∗∗422**—totaling **4.5 billion in unused benefits. Drive urgency by helping customers use their funds before they expire on December 31.

Download figma templates here.

Sample Headlines & CTAs:

  1. Use Your FSA Before Dec 31 CTA: Shop Eligible Memberships & Fitness Programs Overlay Text: “Don’t let your FSA dollars expire.”
  2. Your FSA Expires Soon CTA: Get Started Overlay Text: “Time’s running out to use your benefits and save ~30%.”
  3. Qualify to Save ~30% Before Dec 31 CTA: Get Started Overlay Text: “Use your pre-tax FSA dollars before they’re gone.”
  4. Don’t Forfeit Your FSA Funds CTA: Shop Eligible Memberships & Fitness Programs Overlay Text: “Save ~30% with pre-tax HSA/FSA dollars.”
  5. FSA Funds Expire December 31 CTA: Shop Eligible Memberships & Fitness Programs Overlay Text: “Spend smarter. Save more.”

---

New Year, New You” Ads – 5 Copy Examples

Why It Works: As the calendar resets, so do HSA and FSA balances—giving eligible customers new purchasing power. Pair that with the cultural momentum of fitness resolutions, and January becomes a golden opportunity to drive high-intent, pre-tax purchases.

Use the sample messaging below to highlight both pre-tax savings (~30%) and new-year health goals.

Download figma templates here.

Sample Headlines & CTAs:

  1. Start the Year Strong with Pre-Tax Savings CTA: Shop Eligible Memberships & Fitness Programs Overlay Text: “New funds. New goals. Save ~30% with HSA/FSA dollars.”
  2. New Year, Fresh Funds CTA: Find out If You Qualify Overlay Text: “HSA/FSA accounts just renewed—put them to work today.”
  3. Use Your HSA/FSA to Invest in Your 2025 Health Goals CTA: Learn More Overlay Text: “Save ~30% on eligible fitness essentials with HSA/FSA.”
  4. Prioritize Your Health This Year with Pre-Tax Savings CTA: Shop Eligible Memberships & Fitness Programs Overlay Text: “Kick off 2025 with smarter spending on your health when you use HSA/FSA funds.”
  5. New Year, New You—Save with HSA/FSA CTA: Find out If You Qualify Overlay Text: “Eligible customers save ~30%.”