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PurposePromotional Principles
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Service Business Guide to Truemed Membership
Marketing
Email & Social Promotion

Purpose & Promotional Principles

Edited

Best practices for spreading the word about your partnership with Truemed.

Purpose

Unlock the full potential of offering HSA/FSA payment options by using email to drive awareness and engagement throughout the buyer's journey.

In this guide, you'll find best practices for strategically leveraging email to boost HSA/FSA spending by your customers.

Promotional Principles

  1. Be direct: Assume this is a new concept to your consumers. Emphasize:

    1. What this is (30% savings)

    2. How to do it

    3. Who is eligible

  2. Be repetitive: Deliver the message multiple times, across multiple channels, throughout the buying journey.

  3. Get creative: Try different channels. Target different cohorts with different messages. Integrate the HSA/FSA message into the other campaigns. See what works for your audience.