Merchant Resources
Contact Us
Login
How can we help you today?
In this article
The GoalWhy It Works:How to Add HSA/FSA to Your Homepage Nav:1. Choose a placement:2. Pick A Label3. Set The Destination
Home
Service Business Guide to Truemed Membership
Marketing
Website Optimization

Highlight HSA/FSA Access in Your Site Navigation or Footer

Edited

The Goal

Ensure customers can always find your Truemed qualification survey or landing page by making HSA/FSA access a permanent part of your site’s navigation or footer.

A simple, visible placement can be one of the highest-impact changes you make. Gyms and studios have doubled their Truemed conversions within a month after adding this update. Placing HSA/FSA alongside “Resources,” “Membership,” or “Pricing” ensures every visitor knows they can pay with pre-tax dollars.

Why It Works:

  • Always visible: Customers can discover eligibility at any point in their journey

  • Low lift: Quick update in your CMS or website builder (~10 minutes)

  • Proven impact: Captures customers who might otherwise miss HSA/FSA messaging

How to Add HSA/FSA to Your Homepage Nav:

1. Choose a placement:

  • Footer: under “Resources” or “Help”

  • Navigation menu: under “Membership,” “Pricing,” or “Plans”

  • Destination: Goes directly to your Truemed landing page or qualification survey

2. Pick A Label

Use the option that best fits your brand voice:

  • HSA/FSA Eligibility

  • Qualify to Use HSA/FSA

  • HSA/FSA Savings

3. Set The Destination

Point the placement directly to your Truemed Truemed landing page or qualification survey so customers reach the right page every time.