Inserting HSA/FSA Messaging into Existing Email Flows

Adding HSA/FSA messaging to your existing email flows is one of the most effective ways to drive awareness, increase conversion, and improve retention—without relying on discounting.

By adding HSA/FSA messaging to your automated email flows, you’re:

• Informing members of a new way to save an average of 30% with pre-tax dollars

• Helping price-sensitive leads convert

• Encouraging cancelled members to return

• Driving retention and spend from current members

• Creating ongoing awareness of a year-round opportunity—especially during key seasonal windows

When to send: 1–2 emails in the onboarding sequence
Why: New members are most engaged and open to learning about ways to maximize value.

Subject Line Ideas:

• Eligible Customers Save an Average of 30% on Their Memberships with HSA/FSA*

• “New Member Tip: You May Be Eligible To Use Pre-Tax Dollars for [Brand]”

Sample Copy:

Welcome to [Brand]! Here’s a tip to get even more out of your membership:

If you have an HSA or FSA account, you may qualify to use those pre-tax funds to reimburse your membership—saving you an average of 30%.*

Just complete a health assessment through our partner, Truemed. If approved, you’ll get a Letter of Medical Necessity and instructions to submit for reimbursement.

👉 See if you qualify now

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.

When to use: Add to the footer of all automated and manual campaigns
Why: Maintains passive, consistent awareness throughout the customer lifecycle.

Sample Footer:

Did you know you may be eligible to reimburse your [Brand] membership with HSA/FSA funds?

See if you qualify and save an average of 30%

Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

When to send: 1–3 emails in your reactivation series
Why: Pricing is often a cancellation driver—showing how customers may be able to save on their membership can reignite interest.

Subject Line Ideas:

• “Come Back & Save Big with HSA/FSA if Eligible”

• “Rejoin and Save an Average of 30% if Eligible: Use Your HSA/FSA on Membership”

Sample Copy:

Thinking about coming back? Now’s a great time.

We’ve partnered with Truemed to help you use HSA/FSA funds to reimburse your membership—potentially saving you an average of 30% with pre-tax dollars.

It only takes a few minutes to see if you qualify.

Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

When to insert: Final email or on post-cancel confirmation page
Why: Helps reduce churn by addressing price as a barrier and introducing HSA/FSA as a solution.

Subject Line Ideas:

• “Before You Go—Did You Know You Might Qualify to Save an Average of 30%”

• “Your Membership Could Be Reimbursed with HSA/FSA Funds”

Sample Copy:

If cost played a role in your decision to cancel, we have good news:

You may qualify to reimburse your membership with HSA or FSA funds, saving you an average of 30%—no discount codes required.

Just take a health survey through our partner, Truemed. If eligible, you’ll receive a Letter of Medical Necessity and instructions to get started.

See if you qualify to save

Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

When to send: Quarterly reminder emails (aligned with seasonal themes like New Year, Tax Season, Open Enrollment, Year-End Deadlines)
Why: Reinforces awareness and drives ongoing engagement and retention.

Subject Line Ideas:

• “New Year, New Savings: Use HSA/FSA for [Brand]”

• “Don’t Miss This: Use Your HSA/FSA Before Year-End!”

• “Tax Season Tip: Save More with HSA/FSA Reimbursement”

Sample Copy:

💸 Maximize your wellness—and your savings.

Many members don’t realize they can reimburse their [Brand] membership using pre-tax HSA/FSA dollars, thanks to our partnership with Truemed.

The process is quick and easy—just answer a few health questions, pay a $20 fee, and if eligible, you’ll receive a Letter of Medical Necessity valid for 12 months.

Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

• Always link to your HSA/FSA landing page to explain the full process.

• Consider using a QR code in emails or physical collateral for dual-channel visibility.

Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.

Please include our compliance disclaimer on any HSA/FSA messaging:

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at merchants@truemed.com.

Need more guidance on what you can say about HSA/FSA? Review the Compliant HSA/FSA Messaging Guide and remember to add our required disclaimer with any savings claims.