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Guide to Using HSA/FSA for Extension Ads

### Why Highlight HSA/FSA Eligibility in Extension Ads?

Highlighting HSA/FSA eligibility in your extension ads can increase click-through rates, improve conversions, and help differentiate your brand in search results.

How to Implement HSA/FSA in Extension Ads

1. Use Structured Snippet Extensions

  • Add an HSA/FSA snippet to your Google Ads structured snippets extension to ensure that users immediately see potential savings when viewing the ad.

  • Example: “HSA/FSA Eligible”

2. Callout Extensions

  • Utilize callout extensions to reinforce the message.

  • Example: “Your purchase may be HSA/FSA Eligible. Save an average of 30% if qualified.”

  • This appears alongside your main ad copy, increasing visibility.

3. Sitelink Extensions for SEO Control

  • Sitelinks allow for deeper engagement and can be controlled for SEO optimization.

  • Ensure that one of the indented sitelinks directs users to a landing page dedicated to HSA/FSA eligibility.

4. Price Extensions

  • Display specific products or categories that qualify for HSA/FSA payments.

  • Example: “Eligible Supplements – Starting at $19.99 – Pay with HSA/FSA if Qualified”

Best Practices

  • Ensure Accuracy: Double-check that all advertised products meet HSA/FSA eligibility requirements.

  • Dedicated Landing Page: Link sitelinks to a clear, informative page about HSA/FSA payments.

  • Consistent Messaging: Align ad copy with website content to reinforce the HSA/FSA value proposition.

By using HSA/FSA in extension ads, you can effectively leverage HSA/FSA eligibility to enhance your paid search performance and drive conversions.