Prior to launch, brief your team internally about Truemed. Once all key stakeholders have read through this guide, you are all set to begin your Truemed rollout.

Truemed partners with merchants and brands to enable qualified customers to use HSA/FSA funds on products and services that are used to treat, mitigate, or prevent a diagnosed medical condition.

Truemed partners with a network of practitioners who evaluate customers’ eligibility and issue Letters of Medical Necessity to qualifying customers.

Truemed is backed by best-in-class investors, including functional medicine pioneer Mark Hyman and founders from Thrive Market, Eight Sleep and Levels.

Check out our founders & hear more about our mission: 

• Justin on Invest Like the Best

• Calley on Mark Hyman

• Justin on Gary Brecka

Because HSA/FSAs use pre-tax money, your customer is getting more purchasing power for their dollars. Since they are using pre-tax dollars, your customer is essentially saving a percentage equal to their tax rate.

Typically, customers using Truemed save an average of 30%.

These savings give customers more buying power, makes them less likely to churn, and helps to tip the scale for price sensitive spenders.

Case Studies:

• Athletic Greens - 10% of aggregate sales via Truemed

• The Pod Company - 25% lift in AOV with Truemed

• Apothekary - 20% revenue lift after deploying Truemed

• Viome - 3x increase in basket size

• Momentous - 20% lift in AOV

• Aletha Health - 13% of total orders

• Higher DOSE - 15% of incremental sales

Shopify integration flow video walk through

Reimbursement flow video walk through

These are common questions that we typically receive prior to a new partner launch. Review with your team, then head over to Marketing Resources to plan your Truemed debut.

A Letter of Medical Necessity (LMN) is a document written by a qualified healthcare provider that explains why a specific product or service is medically necessary for a patient’s health condition.

This letter is typically required when using Flexible Spending Accounts (FSAs), Health Savings Accounts (HSAs), or Health Reimbursement Arrangements (HRAs) to purchase health-related items that are not automatically considered eligible by the IRS.

LMNs typically contain the following material:

• The patient’s medical condition

• The recommended product or service

• The reason it is medically necessary

• The duration for which it is needed

• The provider’s credentials and signature

HSAs are typically tied to your health plan, but only if you have a high-deductible health plan (HDHP), and you would contribute your pre-tax income directly to it. You may have one from a previous employment or health plan. FSA's are separate from HSAs and un-related to your health insurance. Further detail here: https://www.aetna.com/health-guide/hsa-vs-fsa.html

• Don't have an HSA/FSA account?

If you do not currently have an HSA/FSA account, we recommend reaching out to your employee benefits coordinator to see what benefits are available to you. Then you can enroll in an HSA/FSA account at the time of open enrollment.

• Unsure if you are enrolled in an HSA/FSA account?

In this case, we recommend reaching out to your employee benefits coordinator. They will be able to assist you with any questions about the benefits you selected during open enrollment. They can also alert you of upcoming opportunities to enroll in an HSA/FSA account.

Sales tax is still charged and eligible to be paid by FSAs and HSAs. More information here.

Truemed pays out order totals, less our fees, on a rolling 2-day basis to the bank account you link via Stripe. Depending on order volume, the payouts are often batched. Your team can use the Truemed Dashboard at app.truemed.com to reconcile individual orders with their payout batches via the Download Report button on the Orders tab. To request additional accounts with access to your dashboard, reach out to merchants@truemed.com.

Yes. If customers want to use a non-HSA/FSA card and get reimbursed, they still need to select the Truemed payment option in order for Truemed to collect the information needed for our partner practitioners to issue a Letter of Medical Necessity. They can enter their non-HSA/FSA payment info at the end of the survey.

No, but the customers name should match between the order, their Truemed qualification survey, and their HSA/FSA account.

Our survey prompts users to respond with all conditions they have been diagnosed with. In the case where they have not been diagnosed with anything but are trying to prevent a condition, we ask specifically what they are trying to prevent by making the purchase.

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