Reimbursement Attribution

It’s important for Truemed partners to know which customers are getting reimbursed, and how these customers are discovering Truemed. To this end, Truemed supports optional query parameters for attribution purposes.

Source

Most of our merchants exclusively use the source query parameter. It is not technically required, but strongly recommended. The value should indicate where a customer clicked on your Truemed reimbursement link, so it should be different for each instance of the link.

Common Values

• email_receipt
• email_payment_reminder
• order_confirm
• reactivate_campaign

Example:

https://app.truemed.com/qualify/[QUALIFICATION_ID]?source=yyyyyy

User ID

For merchants who want more deterministic user-attribution, we accept an optional user_id query parameter.

Common Values

• The customer’s email address
• The user’s ID, UUID, or obfuscated ID
• The order or checkout ID

Example:

https://app.truemed.com/qualify/[QUALIFICATION_ID]?source=yyyyyy&user_id=zzzzzzz

SKU Information

For merchants with a varied catalog, we offer the ability to tailor the telehealth survey to items purchased by appending the SKUs of the purchased items to the reimbursement URL via the skus query parameter. This looks as follows:

Common Values

• A single SKU
• A comma-separated list of SKUs

Example:

https://app.truemed.com/qualify/[QUALIFICATION_ID]?skus=product123,product456,product789

Notes

• Make sure any values used are url-encoded so that it’s a valid query parameter.
• If provided, we will store the source and user_id and reflect it back in the Truemed dashboard and the .csv reports downloaded from the Truemed dashboard.
• For legacy purposes, we also accept the parameter names utm and utm_source and treat them as source values, but we only officially support source moving forward. We ignore any other UTM parameters.