Reimbursement Attribution

It's important for Truemed partners to know which customers are getting reimbursed, and how these customers are discovering Truemed. To this end, Truemed supports optional query parameters for attribution purposes.

Most of our merchants exclusively use the source query parameter. It is not technically required, but strongly recommended. The value should indicate where a customer clicked on your Truemed reimbursement link, so it should be different for each instance of the link.

• email_receipt

• email_payment_reminder

• order_confirm

• reactivate_campaign

Example:

https://app.truemed.com/qualify/[QUALIFICATION_ID]?source=yyyyyy

For merchants who want more deterministic user-attribution, we accept an optional user_id query parameter.

• The customer's email address

• The user's ID, UUID, or obfuscated ID

• The order or checkout ID

Example:

https://app.truemed.com/qualify/[QUALIFICATION_ID]?source=yyyyyy&user_id=zzzzzzz

• Make sure any values used are url-encoded so that it's a valid query parameter.

• If provided, we will store the source and user_id and reflect it back in the Truemed dashboard and the .csv reports downloaded from the Truemed dashboard.

• For legacy purposes, we also accept the parameter names utm and utm_source and treat them as source values, but we only officially support source moving forward. We ignore any other UTM parameters.