Product Update: Streamlined Survey & Checkout Experience

We’ve rolled out a more seamless survey and checkout flow designed to reduce friction, minimize clicks, and give customers a smoother experience that matches (and exceeds) industry benchmarks.

Before:

• Each survey question appeared on its own screen.

• No grouping of questions.

• Customers had little context on their progress through the checkout flow.

Now:

• Survey questions are grouped into relevant sections:

  • Customer information ("About You")

  • Medical information

  • Payment

• Fewer screens, fewer clicks, clearer progress.

• Average of 30% fewer clicks required to complete a survey.

• Early results show a positive impact on conversion rates (as of 9/23/25).

A smoother, faster survey and checkout experience leads to:

• Higher completion rates.

• Less customer drop-off.

• Improved alignment with customer expectations across e-commerce.

• This update is automatically live across your checkout flow.

• No setup is required from your team.

• Continue to track performance in your Truemed dashboard for insights into conversion and approval rates.