Unlocking Success: The Importance of Q4 Marketing for Truemed Merchant Partners

As we approach the final quarter of the year, Truemed partners have a unique opportunity to capitalize on increased consumer spending along with specific HSA & FSA tailwinds.

The open enrollment period for Health Savings Accounts (HSAs) starts around November, and allows customers to invest tax-free funds for the upcoming year. Highlighting eligible products can attract consumers looking to take control of their health in 2025 and spend on your products/services.

A key opportunity for Q4 HSA/FSA marketing is the expiration of Flexible Spending Accounts (FSAs). Many consumers have unused FSA funds that will expire at the end of the year, creating urgency for them to spend.

Q4 is marked by heightened consumer activity, as shoppers seek gifts and focus on personal health as the new year approaches. This is the perfect moment to engage customers looking for products that align with their health resolutions.

We have created specific marketing resource guides for key categories, linked below.

Q4 is a critical time for health and wellness marketing. By leveraging our tailored resource guides and highlighting expiring FSA funds and HSA benefits, Truemed Merchant Partners can enhance their strategies and drive sales this season.

Explore our marketing resource guides today, and let’s make this Q4 a standout success together!